Author name: Adriaan

Cross-channel conversion reporting data is now available via the Data API (alpha), giving developers direct access to both paid and organic performance insights programmatically. This opens up a lot of possibilities for deeper analysis, automation, and smarter attribution. Shoutout to Arpan Banerjee ban 🙌 for being part of pushing things forward in this space!

At Google Marketing Live 2026, GTM gets a big update! TL;DR: GTM containers will become Google Tags (optional upgrade). What this doesn’t mean: No automatic data collection to GA4 / AdsNo requirement to use Google productsGTM keeps working as-is Key update: Destinations Legacy Google Tags → “Destinations”No more multiple gtag.js loadsCentralized tag settings (with overrides

Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality Performance is declining not because tracking is broken, but because data quality has changed. What’s happening: • iOS & privacy updates limit tracking visibility• Browsers shorten cookie lifespans• Ad blockers reduce client-side signals Result: Signal loss

Most people think remarketing works like this: Show ads → Remind users → Hope they come back But that’s not what actually drives results anymore. Welcome to Dynamic Remarketing 👇 Instead of showing generic ads… You show users exactly what they already showed interest in: – The product they viewed– The service they explored– The

Most people optimize campaigns like this: Get conversions → Lower CPA → Scale But that’s not how growth actually works anymore. Welcome to Customer Lifecycle Goals 👇 Instead of optimizing for any conversion… You can now optimize for the right type of customer: – New customers– Existing customers– High-value users– Lapsed customers This is the

Most people think Customer Match works like this: Upload a list → Target those users → Done “It’s just remarketing with emails.” But that’s not what’s actually happening. Customer Match isn’t just targeting. It’s first-party data feeding Google’s AI. It starts with your data: – CRM lists (email, phone, etc.)– Online + offline customer data–

Decimal shopping: https://lnkd.in/ercCazXDNew brand lift metric: https://lnkd.in/eH_xKK56New beta: https://lnkd.in/edMWkavWNew conversion section: https://lnkd.in/eFhJxbA6New preview: https://lnkd.in/ebrAe6TfPreview promotion: https://lnkd.in/eyTkDP5pStore ratings: https://lnkd.in/eKQrN5rBRecommendation results: https://lnkd.in/etvFCePjGoogle AI label: https://lnkd.in/edQgDyUsAlbertsons Media: https://lnkd.in/eV2DKvgrMC change: https://lnkd.in/e6CX8CtaSecurity Agent: https://lnkd.in/e_MXM3GKBig shift in digital advertising: https://lnkd.in/exi6pByQv20 API: https://lnkd.in/ezrB4W9YNew AI MAX UPDATES: https://lnkd.in/e6kUGjgmGA4 Update: https://lnkd.in/eYMe-wbgAds policy: https://lnkd.in/eDxuuEkSReporting change: https://lnkd.in/eaAne8_wLooker Studio: https://lnkd.in/ejgrgaYbRural areas: https://lnkd.in/e2BdXmhARetail brands: https://lnkd.in/eGhTTTH2Alphabet Q1: https://lnkd.in/eR264q2DDisplay network

Turn it on → Let AI optimize → Results improve “It’s basically autopilot for ads.” But here’s what AI Max actually looks like in 2026: It starts with strategy. Clear goals. Strong creative.Clean data.Proper tracking. Then comes guidance. With AI Brief, you’re defining: – What your ads should (and shouldn’t) say– Which searches to prioritize

What started as an automation layer for Search is becoming something bigger/ The biggest shift? We’re moving from “let AI optimize” → to “guide AI with strategy.” Key updates: • Expansion into Shopping + Travel campaigns• AI Brief (Gemini-powered) to shape messaging, matching, and audience• Better coverage of long-tail, conversational searches• Final URL Expansion improvements

Most Google Ads accounts don’t fail because of budget. They fail due to structural issues, tracking problems, and wasted spend. Here’s the simple roadmap we use to scale profitably: 🔍 1. Campaign Audit Identify what’s working vs. wasting spend• High CPA keywords• Low CTR ads• Weak landing pages• Search terms report = goldmine 🧠 2.