Author name: Adriaan

But that doesn’t mean strategy matters less. It matters more. Most underperforming accounts don’t fail because Google Ads “doesn’t work.” They fail because of: weak conversion trackingpoor landing pagesunclear goalsbad messaginglack of testingoptimizing for clicks instead of profitmaking decisions without enough data The accounts that consistently win usually do the fundamentals extremely well. Things like: […]

OpenAI quietly changed its ad policy “Medical, legal, and financial advice chats are no longer automatically excluded from ads.” Meaning ads can now appear in sensitive advice-related conversations.Huge implications for legal ethics, trust, and AI regulation. Thanks for sharing Anthony Higman

I just saw these new visuals of the new Google Tag Manager from Marthijn Hoiting! Looks good:), what do you guys think?

Google has officially introduced the new “Site Visits” asset for ads a feature that displays how many visits a website received directly within search ads. Why it matters: • Builds instant trust with visible traffic numbers• Can improve CTR by signaling popularity• Requires no extra setup• Works across multiple campaign types Example: ads can now

VIVEK GUPTA shared that starting July 15, Google Ads will require Passkeys for certain actions to improve account security and create a safer advertising ecosystem. Key points: Advertisers should set up a Passkey in advance. Setup steps: Visit the Google Passkey setup pageClick “Create a Passkey”Enter your account passwordConfirm by clicking “Create a Passkey” Passkeys

But that doesn’t mean strategy matters less. It matters more. Most underperforming accounts don’t fail because Google Ads “doesn’t work.” They fail because of: weak conversion trackingpoor landing pagesunclear goalsbad messaginglack of testingoptimizing for clicks instead of profitmaking decisions without enough data The accounts that consistently win usually do the fundamentals extremely well. Things like:

They fail because of dozens of small ones that compound over time. Things like: weak conversion trackingbroad targetingignoring search termspoor landing pagesstale ad copyoptimizing for clicks instead of revenuemaking decisions without enough data At the same time, the accounts that consistently outperform usually do the basics extremely well: → clear strategy→ strong intent alignment→ high-quality

The role is shifting from:“campaign manager” to: AI-enhanced growth operator. In 2026, the advantage probably won’t come from: • manual bid tweaks• endless keyword sculpting• micromanaging campaigns Google’s AI increasingly handles that. The real edge is moving toward: → signal quality→ creative systems→ AI-assisted workflows→ automation→ strategic thinking→ conversion architecture→ human oversight & interpretation The

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.” And then wonder why the output feels generic. The quality of AI output depends on the quality of: • context• structure• data• constraints• goals What changed everything for me was treating Claude less