Author name: Adriaan

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Most people don’t have a scaling problem with Meta Ads. They have a structure problem. They launch campaigns… Test random creatives… Blame the algorithm… But skip the fundamentals that actually drive results. So I put together a simple Meta Ads checklist 👇 • Set up tracking the right way (Pixel + CAPI)• Keep your account

Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality Performance is declining not because tracking is broken, but because data quality has changed. What’s happening: • iOS & privacy updates limit tracking visibility• Browsers shorten cookie lifespans• Ad blockers reduce client-side signals Result: Signal loss

New Street Research estimates OpenAI could generate $110B in annual ad revenue by 2030. Even the $24B bear case would be the fastest advertising ramp in history. The key lever is commercial intent: if it rises from 20% of chats to the mid-30s, the monetisable surface nearly doubles without adding users. The question is no

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incompleteLeads aren’t qualifiedSales team not alignedFollow-up too slow So I created a Google Ads Lead Gen Audit Sheet (2026) focused on what actually matters: ✔ Tracking + offline conversions✔ Funnel structure (Search + PMax + Demand Gen)✔ Landing pages &

Keywords determine when your ads can appear based on what people search for. Match types control how closely a search must match your keyword. Broad Match Keyword: low carb diet plan Shows ads for related searches like: carb free foodslow carb dietshow to cut carbs Best for: Maximum reach and discovering new search terms. Phrase

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.” And then wonder why the output feels generic. The quality of AI output depends on the quality of: • context• structure• data• constraints• goals What changed everything for me was treating Claude less

Google Ads News Google Ads Introduces Two Brand Lift Studies Google Ads now offers two Brand Lift Studies: Standard measures lifts from 2%, while Enhanced can detect lifts from 1.2% but requires three times the budget. Google Clarifies Its Smart Bidding Update Google says its August 18 Smart Bidding update is not a broader system

Most marketers compare SEO vs Google Ads like one replaces the other. That’s the wrong way to think about it. They’re not competing journeys. They’re different ways of influencing the same customer. A real customer journey today might look like this: → discovers you through SEO→ sees your Google Ads later→ reads reviews→ clicks a

Most people don’t have a scaling problem with Meta Ads. They have a structure problem. They launch campaigns… Test random creatives… Blame the algorithm… But skip the fundamentals that actually drive results. So I put together a simple Meta Ads checklist 👇 • Set up tracking the right way (Pixel + CAPI)• Keep your account