Author name: Adriaan

Google Ads has added branded searches as a new conversion type for YouTube and Demand Gen campaigns. It tracks brand-related searches on Google and YouTube within seven days after users see an ad, with no additional setup required. Thanks for sharing Hana Kobzová

Google appears to have quietly reversed or postponed its planned Shopping expansion to 14 additional markets. The July 14 announcement has been removed, and countries including Bulgaria, Croatia, Cyprus, Estonia, Latvia, Lithuania, Luxembourg, Malta and Serbia have disappeared from the supported countries table Thanks for sharing Hana Kobzová.

New function spotted. By Joey Bidner!

Google Ads is upgrading Performance Max video ads with a new asset optimisation feature that uses generative AI to create missing video aspect ratios, helping ads appear across more placements and potentially improving reach and viewing experience. The feature builds on existing automatic resizing of horizontal videos into vertical and square formats. If you do

GA4 Lookback: https://lnkd.in/ex9fejdF?Merchant Center: https://lnkd.in/eYxJZYFrAds Design: https://lnkd.in/eFfyWnx7CM360 API: https://lnkd.in/eK6tGCZjVTC Update:https://lnkd.in/e7ThGpyXAds Form: https://lnkd.in/eRB3iqKbPolitical Ads: https://lnkd.in/esyEWFwWLanguage Targeting: https://lnkd.in/eA6nAXNXAI Features:https://lnkd.in/ec_aV3vvNZ Political Ads: https://lnkd.in/eD7-msr5Client Contact: https://lnkd.in/em9FcwEhSitelinks: https://lnkd.in/eZDZtpqnAI Max Migration: https://lnkd.in/e33aYAW9ChatGPT Ads: https://lnkd.in/ePNPpXz3tCPA & ROAS: https://lnkd.in/eC4-f49yYouTube Policies: https://lnkd.in/erEY8TuGLocal PMax: https://lnkd.in/evSTAF55CM360 Reporting: https://lnkd.in/eb-kF2M7GA4 Data Import: https://lnkd.in/eAZDcvqkDemand Gen Credit: https://lnkd.in/ei8QrqCgFinancial Verification:https://lnkd.in/eQCuJAnDMerchant Reporting: https://lnkd.in/eAnH5se9Ask Advisor: https://lnkd.in/eyXTXD3RAI Buttons: https://lnkd.in/eX_geXfATravel Migration: https://lnkd.in/ePSnCMj9Favicon Test: https://lnkd.in/e28Pc2JCAI Solutions:

Google Ads News GA4 Update Google Analytics conversions now support custom integer lookback windows for click-through conversions (CTC) and engaged-view conversions (EVC). This update allows Google Analytics to align conversion attribution lookback windows more closely to your unique business cycles. This update introduces the following custom options:Engaged-view conversion (EVC) windows: Edit EVC conversion windows to

OpenAI is reportedly enabling Automatic Advanced Matching for all ChatGPT Ads pixels, including existing ones, which may collect emails, phone numbers, and other personal data from websites without clear notice. The recommendation is to disable it and, when needed, share matching data manually to maintain control.

ACA and broad match will automatically transition to AI Max Starting 1 September 2026, Search campaigns using Automatically Created Assets (ACA) and/or the campaign-level broad match setting will automatically be upgraded to AI Max. What’s changing? 🔹 Campaigns using ACA will have search term matching and text customisation enabled by default.🔹 Campaigns using campaign-level broad

Most people don’t have a scaling problem with Meta Ads. They have a structure problem. They launch campaigns… Test random creatives… Blame the algorithm… But skip the fundamentals that actually drive results. So I put together a simple Meta Ads checklist 👇 • Set up tracking the right way (Pixel + CAPI)• Keep your account

12 Free Marketing Certifications to Future-Proof Your Skills in 2026 Want to sharpen your marketing skills without spending a cent? These free certifications cover Google Ads, SEO, content marketing, email marketing, LinkedIn Ads, and AI for marketers. Top recommendations: Google SkillshopHubSpot AcademySemrush AcademyAhrefs AcademyMeta Blueprint Save this post and start with one course this week.