If you don’t create a new GA4 property Google will do it for you. They will use the old tag to gather data for GA4. You can opted out for this automatic upgrade. If you do not have GA4 it is better to implement it directly! So that you can compare data with UA. Also […]
Google will create a GA4 property? Read More »
To help advertisers measure performance more effectively in a privacy-first world. Google has launched a new website called the Ads Privacy Hub. This site will help you to: – Understand the latest privacy changes and the impact they have on ad performance. – Learn how to build a first-party database for an effective privacy-preserving ad strategy. –
New Ads privacy Hub Read More »
Today Google launched their chatbot Bard for trusted testers! In the coming weeks, Bard will be more widely available. Bard is powered by LaMDA which was announced 2 years ago. This chatbot is still experimental.
Google’s answer to ChatGPT Read More »
Welcome to the blog post about the news around Google Ads from week 4. ROAS Target Simulator In my accounts, the ROAS target simulator was already available but for other accounts, Google rolled it out last week. GA4 For users of Google universal Google sends this email saying that you need to Install GA4 or
Google Ads news week 4 Read More »
On February 8th at 8:30 ET Google is going to share more information about its work in artificial intelligence. Hopefully, they will tell us more about their chatbot. The 40-minute event will be streamed on YouTube on February 8th at 2:30AM CET.
Will Google unveil its chatbot on 8 February? Read More »
In my accounts, the ROAS target simulator was already available but for other accounts, Google rolled it out last week. For more information about the ROAS target simulator: https://support.google.com/google-ads/answer/9634060?hl=en
ROAS Target Simulator Read More »
Thursday Google said that in the coming weeks, it will release an answer to ChatGPT!They will start with making the language models LaMDA available.
Reaction Google on ChatGPT Read More »
Google has updated its canonicalization documents. For more information click on: https://developers.google.com/search/docs/crawling-indexing/canonicalization
Canonicalization documents. Read More »
Owen Yin shared a screenshot of what looks like the beta version of ChatGPT integrated into Bing!
Bing X ChatGPT interface? Read More »
A quick overview from Alphabet 2022 Q4: – YouTube earnings are down 8%– Google Cloud brought in less than expected(32% increase)– Google’s Search and Other revenue is down by 2%– Google’s Other Revenues, which includes hardware and non-advertising YouTube revenue up 8%– Operating expenses shot up 10%
For users of Google universal Google sends this email saying that you need to Install GA4 or Google will do it for you…
The Tinuiti Q4 2022 Digital Ads Benchmark Report is out. Some findings: – Ad spending growth slows– More sales Y/Y in the Holiday season– Almost all CPC’S/CPM’s are lower(Google + 2%)– Growth in AOV slowed down
Tinuiti Q4 2022 Digital Ads Benchmark Report Read More »
In the coming weeks Microsoft will integrate ChatGPT in to Bing! Sources say that Microsoft will use version 4 of ChatGPT. With this version the respons time would be a lot quicker.
Google is testing new search page designs that integrate chat technology. For more information read this article!
Google is changing the content targeting in Google Ads. With the word to help you reach more potential customers, Google is simply saying: You get less control and we will show Ads to more people. An example from the Google Help page: “Your ads will target any of your selected content in your ad group.
“Simplifying” content targeting Read More »
OpenAI is launching a pilot subscription plan for ChatGPT called ChatGPT plus. This version will cost 20 dollars per month. With this subscription, you get a conversational AI that can chat with you, answer follow-up questions, and challenge incorrect assumptions. Other benefits from ChatGPT plus: – general access to ChatGPT, even during peak times– faster response times– priority
New version ChatGPT plus Read More »
OpenAI launches a new tool to detect AI-generated text! For more information check this article.
OpenAI launches new tool Read More »
LinkedIn now lets writers add an SEO title and Meta description for their articles. You can find this option: Write article > Publishing menu > pulldown menu > Settings.
LinkedIn SEO title for articles Read More »
Google has made an update to government documents : They will shift policy to an exhaustive list of in-scope categories only, include region-specific category exclusions, include government issued business identification as in scope of policy, allow government authorized providers and deprecate the requirement for “delegated providers”. For more information check: https://lnkd.in/exq7C6G2
Google Ads update to Government documents Read More »
Google has added some new features to the Search Console report. From now on you can see the impressions that a video receives and filter the sitemap (source).
Search Console new features Read More »
Google has updated the search bar. With this update, you will be able to find information about your current property or account. Also, you can navigate to others properties.
Improved search GA4 Read More »
According to Mauro Z. you can now also advertise on the Google Discover feed in Germany & France. Before Google Discover ads were unavailable in these countries.
Google Discover Germany & France Read More »
Thomas Eccel found this new update from Google where they announced that Topics, Placements, Display/Video keywords will be consolidated into a single Content page and report. Exclusions will also be consolidated into a single report on the same page. Besides this, your ads will target any of your selected content in your ad group. If you targeted “bikes”
Google consolidates Read More »
??????? ?????? ??? ??????????? ???????????? ?????? Google has updated and reorganized the Destination requirements policy! For more information check: https://lnkd.in/erkbFSFy ??? ?????????? ????????? Spotted by Kasim Aslam the new conversion dashboard! ??? ?????? ??? ???? There is a new Google Ads tool! On account level you can now add negative keywords. You can define up to 1,000 negative
Google Ads newsletter – week 3 Read More »
The ranking factors of Yandex have been leaked. For more information check this link.
Yandex leaked ranking factors Read More »
Twitter has launched a Search Keywords Ads Beta!
Twitter Search keyword ads Read More »
Searching for some ChatGPT prompts for PCP? Then you need to read this article!
20 ChatGPT prompts for PPC Read More »
YouTube lets users add more context to their Short clips with location tagging
YouTube locations Shorts Read More »
There is a new Google Ads tool! On account level you can now add negative keywords. You can define up to 1,000 negative keywords to apply to all eligible campaigns. Be careful with this tool because like I said this is on account level! For the negative keywords that only apply to Pmax you still
New Google Ads Tool Read More »
Spotted by Kasim Aslam the new conversion dashboard!
New conversion dashboard Read More »
Google has updated and reorganized the Destination requirements policy! For more information check: https://lnkd.in/erkbFSFy
Updated Google Ads Destination requirements policy Read More »
Want to read more about match types? Then check out this documentation from Google: https://lnkd.in/e57-Uvuk
Shopify is changing its prices: – basic 29 > 39 dollar– Shopify 79 > 105 dollar– Advanced 299 > 399 dollar For the official announcement click on the link.
Changes to Shopify prices Read More »
Google is given companies access to the local car inventory beta feature. This is only for US dealerships.
Cars for sale rollout Read More »
Google is testing a new trusted store badge in the paid results (source).
New design trusted store badge Read More »
Google also made a video for the experiment test uplifts with Performance Max.
Test uplifts experiments Performance Max Read More »
In the latest tutorials from Google, they announced that in the future there will be more options for the Performance Max campaigns. One of those new options that is coming will be that you can test Performance Max against other campaign types.
New experiments are coming Read More »
The rumors are true there is a beta going on with content ideas in Search Console! This would be a huge update for Search Console (source).
Beta Search Console Read More »
Google has just uploaded a video that explains more about the new Performance Max experiment future.
Eugenia Aliksyuk noticed this new block on the managerial account level. With the layoffs that were announced could Google focus more on the community that should help each other instead of reps? Or is Google just going to focus on third-party and agencies: https://lnkd.in/e_EMiHBw Want to join a Google Ads community? Check this Discord: https://lnkd.in/e-dQFAuF
New Google Ads block Read More »
Everybody is talking about the recent layoffs in tech. To put those layoffs in perspective look at the headcount growth from the pandemic.
The U.S. Justice Department is ready to sue Alphabet regarding its dominance over the digital advertising market. This lawsuit would be the second antitrust case against Google. In 2020 the Justice Department filed a case against Google’s monopoly over search.
In the video below you see how fast the ChatGPT pro version handles a prompt (source)!
ChatGPT pro version preview Read More »
New in Search Console Insights a section at the top that shows achievements (source).
New in Search Console Read More »
At the moment I can’t get into the Google Ads Interface it looks like Google Ads is down at this moment. For more information check the status report.
?????? ?????? ???????? Google is going to sunset Optimize & Optimize 360 on September 30, 2023. ???????? ?????? ??? Yesterday Geert Groot send me this new message from Google with the announcement that people with management rights can now make adjustments to the payments. Before you needed to send a request. ??????????? ??? ??????????? ????-??? In May
Google Ads news week 3 Read More »
According to sources and slide presentations reviewed by The New York Times, Google is planning to unveil more than 20 new products and chatbot features for the search engine this year (source).
Google & chatbot features Read More »
Google is testing the position of the order button (source).
Google order button test Read More »
