Sunset Google Optimize
Google is going to sunset Optimize & Optimize 360 on September 30, 2023.
Sunset Google Optimize Read More »
Google fires 12,000 employees
In this article, Google announces that it will reduce its workforce by approximately 12,000 roles. For more information read this announcement.
Google fires 12,000 employees Read More »
Launch GA4 video training series
Google launched a video training series for GA4. The first two videos are live for more information check: https://lnkd.in/edExYznB
Launch GA4 video training series Read More »
Google’s A.I. Fight
Google is bringing back Larry Page and Sergey Brin. Both co-founders left the daily activities in 2019. Sources in the company said that there now reviewing Google’s artificial intelligence product strategy. They also approved plans and pitched ideas to put more chatbot features into Google’s search engine. For more information read this article.
Google’s A.I. Fight Read More »
Removing metrics GA4?
Julius Fedorovicius suddenly saw no more cart to view rate and purchase to view rate in his GA4 account it looks like they are removing those metrics!
Removing metrics GA4? Read More »
YouTube Update
YouTube launched new analytics and custom shorts thumbnails. For more information check this article.
New?
Now I knew that you could make an experiment for broad match keywords, but this time when I dismissed the upgrade to broad match keywords I got a notification that I could make an experiment. Looks like a new flow?
Increase product results
Google performance reports now also includes products found only in page content, without product structured data. Because of this change, you might see an increase in impressions and clicks for product results search.
Increase product results Read More »
Check your settings!
Today the adjusted Auto-Apply recommendation remove redundant keywords goes live. Make sure you check out for this recommendation!
Check your settings! Read More »
Payments Google Ads
Yesterday Geert Groot send me this new message from Google with the announcement that people with management rights can now make adjustments in the payments. Before you needed to send a request.
Payments Google Ads Read More »
New Ads for Travel
Rudolph Dekker shared this video that shows up to 20 property ads served in a shopping style. At the moment these new ads only show on mobile.
New Ads for Travel Read More »
Most companies expect to increase marketing budgets
The majority of companies that got polled by R.R. Donnelley & Sons (RRD) plan to increase or maintain their marketing budgets this year.
Most companies expect to increase marketing budgets Read More »
Ad revenue for short creators
On February 1st YouTube will begin sharing ad revenue with Short creators. Creators can apply for the partner program if they have at least 1,000 subscribers and more than 10 million views on Shorts over a 90-day period.
Ad revenue for short creators Read More »
Performance Max experiments roll-out
In May Google said that Performance Max campaigns would also get experiments. Now the roll-out has begun in my accounts!
Performance Max experiments roll-out Read More »
Update ChatGPT
Christoph C. Cemper shared this teaser of a huge update for ChatGPT In this update you will get: – categories– filtering & Searching for prompts– save your own Prompts– share your prompts with the world– vote on Prompts others shared– find the most popular Prompts others Shared
RSA’s and ad group organization
Interesting article from Adalysis: Your PPC Recommendation Engine that shows that reorganizing a single ad group into several ad groups can lead to a better conversion rate.
RSA’s and ad group organization Read More »
110 free SEO tools
Searching for some new and free SEO tools? Then you need to check this article!
110 free SEO tools Read More »
Google Business Profiles Attribute details beta
Google Business profiles is testing the ability to give more details about attributes. Reviewers can add details about these attributes (source). Below you see an example.
Google Business Profiles Attribute details beta Read More »
Search Quality Raters get a raise
For the first time ever Google Search Quality raters get a raise. This was done after months of protest. The search quality raters rate the quality of the search results. Google says it has more than 10.000 raters (bron).
Search Quality Raters get a raise Read More »
Stoping with advertising
Interesting article about what happens when brands stop with advertising: https://lnkd.in/ejaR9tuT
Stoping with advertising Read More »
Google Tag Manager
What can you do with Google Tag Manager? Read it in this article!
Google Tag Manager Read More »
Google Ads Newsletter – week 2
Welcome to the Google Ads newsletter. In this newsletter, you read all the news around Google Ads from week 2. Google Ads sponsored label Google is testing the sponsored label in the product listings(source). New in Merchant Center There is a new option in Merchant Center named shipping improvements. Credits: Tiago Goncalves ?????? ??? ??? Currently,
Google Ads Newsletter – week 2 Read More »
Amazon Buy with Prime
Amazon is bringing the buy with Prime program to retailers their website. This program allows Prime members to check out with their Amazon account. The Prime members also receive free, two-day delivery. Buy with prime will be able to display reviews from Amazon customers. With this move, Amazon could create new revenue and compete more
Amazon Buy with Prime Read More »
Google Cloud launches new AI for retailers.
Google Cloud is launching 4 new updates for AI tools. With these new updates, retailers can provide better online shopping experiences. Besides that Google will also assist retailers with in-store inventory management. These updates will be:-a personalized search and browsing experience for eCommerce sites– an AI-powered solution for checking in-store shelves.– an AI-driven product recommendation
Google Cloud launches new AI for retailers. Read More »
Google Merchant Center Next
A month ago I posted about a new version of Merchant Center called Merchant Center Next. I found some more information about this version which seems more simplified. In the picture below you can see how this version looks.
Google Merchant Center Next Read More »
Link spam & helpful content update
The link spam & helpful content update are finally done! It took the link spam update 29 days to rollout. The helpful content update was done in 38 days. Google said te rollout took longer because they were paused during the holidays.
Link spam & helpful content update Read More »
Google Ads Sponsored Label
Google is testing the sponsored label in the product listings(link).
Google Ads Sponsored Label Read More »
Introducing Apple Business Connect
Apple is introducing Apple Business Connect! With this free tool Apple allows businesses to customize the way their information appears across Apple apps. For more information click on this link.
Introducing Apple Business Connect Read More »
ChatGPT paid version
Greg Brockman the co-founder and president of ChatGPT announced that they are working on a professional version of ChatGPT. For this version, you have to pay. If you want to join the waitlist:https://lnkd.in/eUikKTdh
ChatGPT paid version Read More »
Google Business Profile
Google Business Profile stops with price ranges and a custom call to action.
Google Business Profile Read More »
Google is okay with AI content?
Google said that if content is helpful & created for people first it doesn’t matter if it’s created from AI
Google is okay with AI content? Read More »
Latin America Ecommerce Growth
Latin America will outpace Worldwide Ecommerce and Digital Advertising Growth in 2023.
Latin America Ecommerce Growth Read More »
New in Merchant Venter
There is a new option in Merchant Venter named shipping improvements. Credits: Tiago Goncalves
New in Merchant Venter Read More »
Google Ads Bug
Currently, there is a bug with creating more RSAs when other RSAs are paused. Google knows about this problem and is fixing it. If you have problems and need a workaround check this tweet: https://lnkd.in/eJq9caAf
First GA4 release 2023
With this GA4 update, Google now provides an item-scoped and event-scoped version of each e-commerce metric. This enables users to analyze products and e-commerce interactions separately. You can find the following e-commerce dimensions and metrics in Explorations & the Data API: -Item affiliation-Item variant-Items added to cart-Items checked out-Items clicked in list-Items clicked in promotion-Items
First GA4 release 2023 Read More »
Microsoft Retail Advertising Network
Microsoft launched an pilot for retailers to monetize their website traffic. Brands will be able to serve ads on Microsoft, partner properties and websites of retailers! Microsoft also has plans to help retailers with offline campaigns and in-store activations. Retail advertising is a fast growing market and with this change Microsoft is focusing to create
Microsoft Retail Advertising Network Read More »
Google Maps 360
Google Maps can now show 360 views of some famous buildings. Wanna try it yourself? Check: https://lnkd.in/gp2Sme3T (source)
Microsoft in talks to invest 10 billion in ChatGPT
Microsoft is in talks to invest 10 billion in OpenAI. With this investment, Microsoft would have a stake of 49%. Microsoft already invested 1 billion in 2019 and is working to launch a version for Bing and Office.
Microsoft in talks to invest 10 billion in ChatGPT Read More »
Retail media advertising market
It took both social media and search more than a decade in the US to grow from 1 billion to 30 billion. Retail media did it in 5 years! Two reasons why retail media grow so fast:– they already have 219 million digital buyers( US 2023)– retail media can directly tie ad spend to sales
Retail media advertising market Read More »
Stop campaign?
Google is testing a new flow for stopping a campaign. Before you could just turn the campaign off. In the picture below you see the message that you get in the new flow. In this message, Google says that u could consider improving your campaign and of course, they show some recommendations… Credits: Dave Stroetenga
Link spam & helpful content update
The helpful and link spam update wil be likely finished in one or two weeks.
Link spam & helpful content update Read More »
Dentist can now use Google Local Ad Service
Local Service Ads are now available for dentists! The cost per lead is currently in the range of $106-$119.
Dentist can now use Google Local Ad Service Read More »
New CPA/ROAS measurement solution
Google has a new comprehensive measurement solution to measure the full value of your Google Ads investment. Click on this link to try the new solution: https://lnkd.in/ewGW-XGB! Credits: Tiago Goncalves
New CPA/ROAS measurement solution Read More »
Google Ads nieuwsbrief week 01
Week 01 Welkom bij de eerste Google Ads nieuwsbrief van 2023! In deze nieuwsbrief lees je de laatste updates en nieuwtjes rondom Google Ads. ????????? ????????? ????????? Bij het maken van een display campagne heeft Google het proces aangepast. Waar je eerst de optie had om direct optimized targeting uit te zetten moet je nu
Google Ads nieuwsbrief week 01 Read More »
Chat-GPT
OPENAI is in gesprek om aandelen te verkopen. De waarde van het bedrijf wordt vanwege deze verkoop geschat op 29 miljard dollar. Met deze waarde is CHAT-GPT een van de meest waardevolle start-ups zijn.