Digital marketing coaching program
Google is expanding its digital marketing coaching program for SMBs(source)!
Digital marketing coaching program Read More »
TikTok
TikTok has launched a Holiday Marketing Playbook to Assist in Campaign Planning! If you want to have a look at the playbook: https://lnkd.in/ezzK5ghk
YouTube creators earn more?
Recently their has been a study that found out that YouTube creators earn more than TikTok and Instagram creators. $10,001 per month: – YouTube 6%– TikTok 2%– Instagram 2% $500 per month: – YouTube 50%– Instagram 40%– TikTok 36%
YouTube creators earn more? Read More »
First June update for GA4
The business objectives collection has already been around for a while, but Google announced it officially on June 1. This new collection provides a tailored set of reports based on information you provide when you set up Google Analytics 4. The reports are not really new it’s just aa new way to organize existing reports.
First June update for GA4 Read More »
Bing chat updates
Bing has released new updates for Bing Chat: – more chat turns– visuals in travel– Bing Image Creator expanded
Chat GPT all browsers
Soon Microsoft is going to bring Chat GPT to all browsers!
Chat GPT all browsers Read More »
Roll-out perspectives
Barry Schwartz found out that Google is rolling out perspectives.
Roll-out perspectives Read More »
Bard more relevant
Barry Schwartz got this pop-up that Bard is now showing more relevant responses.
Bard more relevant Read More »
Update Healthcare & medicines policy
In June 2023, the Google Ads Healthcare & Medicines policy will be updated. With this update, Google will clarify restrictions around prescription animal medications that are not prone to human abuse or other misuse.
Update Healthcare & medicines policy Read More »
Pmax feed only bug
The Pmax feed-only bug is resolved in the Google Ads UI!
Pmax feed only bug Read More »
Promoted LinkedIn Profile posts
LinkedIn announced the promoted profile posts a few weeks ago. Now I’m seeing the first one in my timeline!
Promoted LinkedIn Profile posts Read More »
Search Console refresh
Google Search Console has refreshed again:)
Search Console refresh Read More »
Pmax brand exclusion Live
Geert Groot found the new Pmax brand exclusion list in his account looks like this feature is slowly rolling out!
Pmax brand exclusion Live Read More »
Google Local Service Ads Mass Policy Violation
Google has sent a mass policy violation to advertisers. It is unclear if this is a bug or some sort of new enforcement.
Google Local Service Ads Mass Policy Violation Read More »
Pre-selected Ads option
Watch out! If you create a Google Ads account, in preferences there is a pre-selected option saying: “Suggested ads are automatically applied to your campaigns after 7 days”
Pre-selected Ads option Read More »
Keyword Planner update
Thomas Eccel found out that there are new features for the keyword planner called “New forecast views” and “Grouped ideas are now Keyword Ideas”.
Keyword Planner update Read More »
Sneak peek new performance report
Microsoft shared this sneak peek of the upcoming new performance report. In this new report, people are expecting to see impressions and clicks directly from Bing Chat!
Sneak peek new performance report Read More »
Instagram update
Instagram is rolling out a feature called Roll call. -You have five minutes to add a photo or video on time-Roll calls and any responses expire after 24 hours-A person starting a roll call can unsend it at any time-Everyone who adds their photo or video can see yours.
Google Search Console update
Google Search Console Insights got an upgrade for properties that are not associated with Google Analytics. This update includes new content performance insights, such as your site’s most popular and trending pieces of content on Search.
Google Search Console update Read More »
Merchant Center Classic or Next?
Google is now letting advertisers know if an article is written for Merchant Center Classic or Merchant Center Next.
Merchant Center Classic or Next? Read More »
Error mobile indexing
Google is showing the wrong mobile indexing status for some sites in Search Console.
Error mobile indexing Read More »
Apple’s Worldwide Developers Conference
Next week Apple’s Worldwide Developers Conference will take place. At WWDC, Apple offers developers a first glimpse of new iOS, iPadOS, macOS, watchOS, and tvOS updates. Apple will stream the event on Apple.com.
Apple’s Worldwide Developers Conference Read More »
B2B Demo requests
Are you running b2b lead campaigns with demo requests? Then make sure that the company is following up on the demo requests!
Instagram appointments
Instagram has added making appointments to DM’s.
Instagram appointments Read More »
Change in Google Ads API
Campaign criterion simulations are being removed in the Google Ads API.
Change in Google Ads API Read More »
Short video content study
Social Insider has done a study on short video content. In this study, they researched: TikTok, Instagram Reels, and YouTube Shorts. Some findings: – TikTok gains double the comments Instagram Reels and Shorts get– TikTok makes for the most engaging short-form video content platform– Reels score the highest watch rate, and YouTube Shorts the lowest– Brands
Short video content study Read More »
ChatGPT Study
Pew survey revealed that 58% of US adults know ChatGPT but only 14% have used it. For more information about this study: https://lnkd.in/gkUibE5X
Update Shopping Policy
Google just announced that they have updated the shopping and free listing policy. In addition, they also launched more information about YouTube and Discovery Ads requirements.
Update Shopping Policy Read More »
Microsoft new features
Microsoft has released a new feature in SwiftKey that works similarly to Compose in the Edge sidebar. This new feature generates text for you based on your selected parameters! Microsoft also added two tones: funny and Witty and they released an AI-powered translator to the SwiftKey keyboard
Microsoft new features Read More »
Complaints Google Search Generative Experience
Barry Schwartz made an overview of some complaints that people wrote about the Google Search Generative Experience. Most complaints were based on attribution & privacy.
Complaints Google Search Generative Experience Read More »
Bing chat home widget
Bing Chat now shows on the Android home widget and they have implemented improved sports scores!
Bing chat home widget Read More »
Experiment ends?
It looks like the Google Search Generative Experience Experiment ends in December 2023!
Delay Search Console
The Google Search Console performance report now has a delay of more than 60+ Hours!
Delay Search Console Read More »
Instagram Search Ads
Instagram has announced that it now allows ads in search results via the Instagram Marketing API. These ads will show up in the feed that people can scroll through when they tap into a post from search results.
Instagram Search Ads Read More »
Microsoft Ads is going to collect more data
Starting June 29 Microsoft Ads is going to collect more data through its Universal Event Tracking Tag. This data will be showed on the UET Insights dashboard. The new data signals will be: – Page latencies– Click and scroll interactions– Purchase cart details– Cart abandonment details– Browser-based signals– JavaScript errors.
Microsoft Ads is going to collect more data Read More »
Switch broad match on feature
In this new screenshot from the brand restriction feature. We see that you can switch to broad-match keywords for your whole campaign!
Switch broad match on feature Read More »
YouTube Stories
Youtube is discontinuing Stories as of June 26, 2023. Instead of Stories YouTube is shifting its focus to YouTube Shorts and community posts. YouTube also announced that more features for Shorts and community posts are on the way!
Google Ads news week 21
Below you find all the news from week 21 Ads in Generative Search This is how Ads will look in the new version of Google Search. GTAG Merchant Center Tony Zara found out that Google has launched a new GTAG conversion tracker for Merchant Center for the Free Listings. Improved search terms are live Christian Lemke,
Google Ads news week 21 Read More »
Video action funnel
Google made this interesting video action funnel for advertisers so that they better understand the Video conversion funnel and ensure that advertisers are considering engagement metrics. For more information check: https://lnkd.in/eXwZhwJz
Video action funnel Read More »
Push adding assets
Google is pushing advertisers from conversion video campaigns to add assets.
Push adding assets Read More »
TikTok AI Chatbot
TikTok is testing an AI chatbot called Tako. This bot can recommend videos based on what people ask it.
3D & 360 pictures
Barry Schwartz found out that the 360-degree and 3D labels are different. It could be that 3D is the augmented reality version and the 360 just lets you see the image itself in a 360-degree.
Feed-only Pmax error
Matt Cocking and other people are having some problems with creating feed-only Pmax campaigns. Is the part of the new revamped asset creation flow in Performance Max? Are other people also having this error?
Feed-only Pmax error Read More »
Social media link to Merchant Center
Emmanuel Flossie found out that Google Merchant Center has recently introduced a new feature that links your social media accounts to Merchant Center. This option is for now US-only.
Social media link to Merchant Center Read More »
Headline & Description under Assets
Kevin Kaneria saw Headline & Description as an option under Assets. Keep in mind that this is still in beta. But very nice to see.
Headline & Description under Assets Read More »
New Symbols in Ads
In the assets overview of one Google Ads account I now see symbols before the assets.
New Symbols in Ads Read More »
Goodbye custom video campaigns
In one Ads account, I found out that custom video campaigns are split into: – get views– efficient reach If you want to optimize for video views select the get views. For impressions, you chose efficient reach.
Goodbye custom video campaigns Read More »