Author name: Adriaan

Google Updates Location Asset Rules

Google has updated its Google Ads location asset requirements with clearer terminology, new troubleshooting steps, and revised policy sections. The update adds guidance for tobacco, recreational drugs, and restricted targeting in personalized advertising, while also explaining how to fix certain location asset disapprovals through Google Business Profile. Google says the update does not change policy

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New First-Party Data & Measurement Tools

Google just announced a significant set of measurement updates aimed at helping advertisers get more value from their first-party data and better understand incrementality. A few updates that stood out: → Data Manager is coming to Google Analytics and DV360, making it easier to connect and activate first-party data across Google’s ecosystem.→ Enhanced Conversions are

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