Google Merchant Center is introducing product-level video support, allowing merchants to add videos directly to product listings instead of relying only on static images. Key requirements include: Aspect ratios: 9:16, 16:9, or 1:1Length: 6–240 secondsResolution: Minimum 720pFile size: Up to 500MB The main benefit is richer product presentations showing fit, texture, features, and functionality, with […]
Product Videos in Merchant Center Read More »
𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐚𝐝𝐬 𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞 Spotted by Sachin Patel & Arpan Banerjee.
Google Shopping Ads Add Sale Countdowns Read More »
🚨 Google Ads Promotion Mode is starting to roll out credit to Arpan Banerjeefor sharing this update. Promotion Mode lets advertisers temporarily increase budget and adjust ROAS tolerance for a defined promotional period, with settings automatically reverting once the window ends.It currently supports Search and Performance Max campaigns in beta, but not Shopping or Display.
Google Ads Rolls Out Promotion Mode Read More »
A useful update for teams working heavily with reporting and dashboards. Google’s Pro offering for Looker Studio brings more enterprise-focused capabilities on top of the standard version, including: ✅ Team workspaces for easier collaboration✅ Better content management and protection through Google Cloud✅ Data residency options✅ Customer-managed storage✅ Additional enterprise-level controls For agencies and larger organizations
Looker Studio Pro Adds More Enterprise Controls Read More »
Google Ads is testing something pretty interesting Product value optimization (BETA) Instead of treating every conversion value the same, Google is giving advertisers the option to adjust the value of specific products and feed those differences directly into automated bidding. From the setup, you can: → Create product-level value adjustments→ Use product attributes to define
Google Tests Product Value Optimization Read More »
Ahead of the holiday rush, Google is introducing two new features to help multi-location retailers, restaurants, and local services drive and measure in-store sales: Local Customer Optimization in PMax will prioritize budget toward nearby, in-market customers across Google Maps, Waze, and local Search. Store Sales in Data Manager will make it easier to connect CRM
Google Connects Local Ads to In-Store Sales Read More »
Arpan Banerjee discovered that Google Ads just added a “Loyalty program members” segment!
Loyalty program members Read More »
The smartest model ever built. And we immediately gave it access to the entire ad stack. Google Ads. Meta. TikTok. LinkedIn. Microsoft. Amazon. Reddit. Pinterest. X. Here is what GPT-6 Astra can do with your ad accounts: 1/ Create cross-channel campaigns Give it the brief once. It can build campaigns across multiple ad platforms from
OpenAI just dropped GPT-6 Astra Read More »
Vipul Kumar reports that Google Merchant Center briefly appeared to expose the internal instructions behind one of its AI-generated performance insights. The visible workflow seemed to include analyzing product click changes, applying rules to determine the most significant product, selecting a response template, generating the insight, and validating it against constraints before displaying it. His
Google Merchant Center AI Workflow Exposed Read More »
