Speaking tool test
Barry Schwartz found out that Google is testing with a precise speaking tool inside the SERP.
Speaking tool test Read More »
Generic mutate support
Google announced that it’s supporting new generic mutate functionality in Ads scripts. With these new functionalities, you can create full campaign hierarchies and new conversion actions. For more information read: https://lnkd.in/eCPxrXyb
Generic mutate support Read More »
See more like this
Brian F. found out that Google is testing with a see more like this button.
See more like this Read More »
Amazon Prime Day
Amazon had again record sales for Prime Day as US shoppers spent 12.7 billion! This figure represents 6.1% growth year-over-year!
Threads branded content tools
Meta still has to wait with direct advertising on Threads, but the first runouts are that Meta is planning to bring branded content tools to Threads. With these tools marketers can use influencers for paid promotion.
Threads branded content tools Read More »
Outcome-based buying
From August 1, 2023, outcome-based buying will be deprecated in Display & Video 360!
Outcome-based buying Read More »
Google 1:1 meeting times
Google is adding a feature into Gmail that helps you find convenient 1:1 meeting times with others much quicker! With this new feature, you can offer times and create an event.
Google 1:1 meeting times Read More »
Page feeds documentation Pmax
Dario Zannoni found out that Google already had uploaded the Page Feeds documentation. Page feeds are not live at this moment but Google announced them in February.For more information read: https://lnkd.in/emYgVM4m
Page feeds documentation Pmax Read More »
YouTube announced two new updates
– video title suggestions, these suggestions are based on scripts of video descriptions– launch of our creator demographics survey in the UK
YouTube announced two new updates Read More »
Translated snippets
Google is testing with translated snippets below the search results.
Translated snippets Read More »
WhatsApp phone number privacy
WEBetainfo found out that WhatsApp is rolling out a phone number privacy feature for communities!
WhatsApp phone number privacy Read More »
New enhanced conversion set-up OCI
Thomas Eccel found out this new Google Ads enhanced conversion set up for offline conversion imports!
New enhanced conversion set-up OCI Read More »
New Google Calender feature
Paid appointment bookings are now available in Google Calendar!
New Google Calender feature Read More »
Ads in Google Explore section
Barry Schwartz found out that the Google Explore section now also shows Ads.
Ads in Google Explore section Read More »
YouTube Lock screen test
YouTube is testing a Lock Screen feature for premium members! Source:https://lnkd.in/eTH7q7jN
YouTube Lock screen test Read More »
Progress bar in Ads
Tiago Goncalves found that Google is now showing a progress bar in Ads!
Progress bar in Ads Read More »
July updates Microsoft
Microsoft just released the Microsoft Advertising product roundup for July with these updates: – Introducing predictive targeting for audience ads– Integrating generative AI into responsive search ads– Auto-generated assets and IF functions for RSA’s– Multimedia ads in dynamic search ad (DSA) ad groups– Property promotion ads now include vacation rentals– Enhancements to Universal Event Tracking–
July updates Microsoft Read More »
New option on account level
Thomas Eccel found out that you can opt-in to automated created customer match lists on account level in Google Ads.
New option on account level Read More »
New documentation GA4
Charles Farina found out that GA4 has new documentation for setting traffic sources for GA4 Measurement Protocol. Below you see an example that Charles made! For more information make sure to check his post: https://lnkd.in/e_Ug-nxX
New documentation GA4 Read More »
Product performance includes more results
Tiago Goncalves found out that product performance now includes more product results. This is because Google now includes traffic from product images and website links that led to a product detail page.
Product performance includes more results Read More »
Adsense payment method
Adsense now support SEPA payments in some countries.
Adsense payment method Read More »
Update confidence level
Luuk Fiets found out that you can now update the confidence level of experiments in Google Ads!
Update confidence level Read More »
Reporting change
Google has updated the page indexing report in GSC with more fine-grained page indexing issue information. This may lead to a rise in issues.
Update Ads to circumventing systems policy
From July 2023, Google Ads’ Circumventing Systems policy will be updated to explicitly prohibit repeated and simultaneous policy violations across multiple accounts. Violations of this policy will result in immediate suspension of your account without prior warning advertisers will also be permanently banned from advertising.
Update Ads to circumventing systems policy Read More »
Data from EU to US
Personal data can now flow safely from the EU to the US! For more information read: https://lnkd.in/ezwfCJkE
Data from EU to US Read More »
INP Mail
Google has sent out email notifications about the new metric Interaction to Next recently! INP is going to replace FID in March 2024.
Overview of Pmax updates last month
– Search themes found by Alfred Simon:https://lnkd.in/e_-WZjC2– Store sales bidding and reporting: https://lnkd.in/eGHgBNDU– Rollout brand exclusion and broad match: https://lnkd.in/ePgwWd-n– automatically created assets feature found by Dennis Moons: https://lnkd.in/eskJk-Tv– 15 Headlines in Pmax found by Louis Riat-Bonello – Google Ads Expert: https://lnkd.in/euGXghxK
Overview of Pmax updates last month Read More »
Google Ads news week 27
Below you find the news from Google Ads week 27 New shopping format When I was searching for more documentation on Buy on Google, I found these big Shopping Ads that only showed three ads. Later I could not reproduce these results. So it might be a test. Preview Google checkout Kevin Indig shared how the
Google Ads news week 27 Read More »
Brand side labels
Shameem Adhikarath found out that Bing is testing with brand side labels in Search.
Changes YouTube
Insider Creators announced some changes and a new trial for YouTube: – Youtube is going to test Hyperlinking in the YouTube comments section – when creators create posts on tablets those are now visible on tablets to creators and their viewers– a new metric is being added in YouTube analytics that shows creators how many reminders
Update Healthcare and Medicines policy
In August 2023, Google will update the Healthcare and medicines policy for Indonesia, Malaysia, Singapore, Thailand, and Vietnam. With this change, advertisers can advertise over-the-counter medications. For Indonesia, Malaysia, Singapore, and Thailand: Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law. For Vietnam: Google allows pharmaceutical manufacturers that are certified
Update Healthcare and Medicines policy Read More »
Test author names
Kamlesh Shukla found out that Google is now testing author names in the top stories carousel.
New Pmax option
Alfred Simon found this new Pmax option for his signals. You can now use Search Themes!
Google Local Service Ads update
Ben Fisher found out that when you make edits to your Local Service Ads, those updates will also update your Google Business Profile!
Google Local Service Ads update Read More »
Automated discounts
Emmanuel Flossie found out that Google Merchant Center is rolling out the old beta feature named automated discounts! For more information about the set-up check: https://lnkd.in/eS2Kr7KB
Automated discounts Read More »
Alternative Robots TXT
Google announced that it is exploring alternatives to robots.txt. Google also said it is inviting members from the web and AI communities to weigh in on approaches to complementary protocols. This message about robots.txt came after ChatGPT was able to go behind paywalls.
Alternative Robots TXT Read More »
Ads API change
On August 2, 2023, Google will start auto-migrating image and location extensions to assets in the Ads API.
Google third-party
Google will keep testing the deprecation of third-party cookies for 1% of users!
Google third-party Read More »
Google Ads changes
Google just sent this email telling advertisers that they changed the Google Ads help Center pages in June. Now in August, Google is going to update the Legal Requirements policy. This policy update removes all country-specific examples from the Legal Requirements policy help center page
Google Ads changes Read More »
Improvement Google workspace
To improve the experience, admins can now pin up to 5 links to the top of the left-hand navigation menu.
Improvement Google workspace Read More »
Demand Gen Campaigns
Tiago Goncalves shared some best practices for the new beta for Demand Gen campaigns.
Demand Gen Campaigns Read More »
Update Keyword policy
Google is going to make changes in keyword validation which can cause an increase in keyword policy violation failures.
Update Keyword policy Read More »
Marketing Mix Modeling
Yesterday Ekaterina Lyskova shared that Google made a Marketing Mix Modeling library available on GitHub! With marketing mix modeling you can measure advertising effectiveness and inform budget allocation decisions across media channels. For more information check: https://lnkd.in/esrYQvs5
Marketing Mix Modeling Read More »
New in Ads Gen Z Music Lineup
Google has now officially released Gen Z music Lineup. With this lineup, advertisers can ensure that their brand shows up near media that uses the music this cohort has on repeat.
New in Ads Gen Z Music Lineup Read More »
Sneak peak Threads
Jack Horwood found these first pictures of Threads the new text-based app from Meta.
Sneak peak Threads Read More »
Smart Shopping Pmax upgrade email
David Zouzout got this email that remaining Smart Shopping campaigns are upgrading to Performance Max starting September 2023!
Smart Shopping Pmax upgrade email Read More »
Marketing Mix Model
Sergey Gordeev shared this interesting document about Marketing Mix Models from Google.
Marketing Mix Model Read More »