Author name: Adriaan

Biggest Google Ads Changes September

f you don’t have time to check the weekly updates just check this monthly Google Ads update list: Asset Group Reporting: https://lnkd.in/evfsFJ5dURL Rules: https://lnkd.in/eYzVe78bPerformance Planner:https://lnkd.in/eZD4YN2YSuggested headlines: https://lnkd.in/e6cp8tTUSearch themes explanation: https://lnkd.in/e9eXQ5YSVerification before appeal account suspension: https://lnkd.in/eMa8jNAgExpanding Local Service Ads: https://lnkd.in/e47FrAADSegmentation video format: https://lnkd.in/eBB9mqtUNew Video setting Google Ads: https://lnkd.in/eCzdHCSUInternal Changes: https://lnkd.in/eeaehCmSNew Ads Status: https://lnkd.in/efV9mM2rGoogle raised Ad prices: https://lnkd.in/eAumcSJeSpaces in Beta: https://lnkd.in/e2s5GUKQGA4 Checkout report: https://lnkd.in/e6Ej-HhCChange to Ads video views: https://lnkd.in/ekdP4ZQUAI updates Google

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Pmax changes last 4 months

Below you find the Pmax changes from the last 4 months. September: Asset Group Reporting: https://lnkd.in/eWqWWqZYURL Rules: https://lnkd.in/eYzVe78bPerformance Planner:https://lnkd.in/eZD4YN2YSuggested headlines: https://lnkd.in/e6cp8tTUSearch themes explanation: https://lnkd.in/e9eXQ5YS August: – New Pmax audience signal: https://lnkd.in/eJDbqa6z– Upgrade vehicle Ads to PMax: https://lnkd.in/ehe5qsTm– Exclude URL’s: https://lnkd.in/eHeZG2UK– Update Pmax guide: https://lnkd.in/eWxBM7as– Feed-only: https://lnkd.in/evAwdUyS– Page Feeds in PMax: https://lnkd.in/emQgTx5P July: – Improved Search Terms insights: https://lnkd.in/gAnqEnpH– New upgrade recommendations tool to Pmax: https://lnkd.in/gPaeZqu4– New Modification

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Broad or Exact?

Navah Hopkins wrote and very detailed article where they analyzed 2637 accounts, conducting a study to explore the effectiveness of broad match type vs exact match type. One of the big takeaways from this study is that: Exact match outperformed broad match in terms of CPC, CTR, CPA, ROAS, and conversion rate for the majority of

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Microsoft Advertising Network: A Retail Game-Changer in the US!

Microsoft has introduced the Microsoft Advertising Network for retail in the US! The network has been designed to simplify the process of creating retail media campaigns. This new program does: – Connects retailers with a large, relevant pool of demand.– Expands reach offsite, driving traffic to websites at no cost through co-branded ads.– Provides an

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Special Google Ads template offer for my followers 🚨

I can give my followers 50 dollars off the God Tier Framework from Ed Leake! In this framework, Ed shares a 400+ points interactive checklist with step-by-step build, audit and optimizations, bidding strategies, ad creation templates, and SOPs to scale accounts. With this framework, you can streamline your Google Ads optimizations & and improve your results within

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Google 360 error

Dimitri Dries uncovered an issue caused by the transition from the GA4 configuration tag to the Google tag tag. He found out that in every GTM zone where the type restrictions toggle was enabled before this switch, the Google tag type is now disabled by default. If your GTM zone consists of a GA4 implementation and

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