All updates

Alphabet might buy HubSpot!

Share on LinkedIn

Alphabet, Google’s parent company, is considering making an offer to acquire HubSpot, an online marketing software company valued at $35 billion.

This potential mega-deal would be rare in the tech industry, especially amid increased regulatory scrutiny.

Alphabet has been in discussions with investment bankers about the offer’s details and regulatory approval.

While no offer has been submitted yet, HubSpot’s stock surged on the news.

If the acquisition goes through, it would be Alphabet’s largest ever and would enable it to expand its presence in customer relationship management (CRM) software.

This move could also strengthen Google’s cloud computing business and potentially enhance competition in the marketing software sector.

The week in Google Ads, in one email.

Free. Read by 125K+ marketers every week.

Subscribe for free

Seen something new in your account?

Send me the screenshot