According to Reuters, global ad spend on AI-powered search engines (like Perplexity and You.com) is expected to surge from $2B today to $26B by 2029.
A few things to keep in mind:
– These platforms are still tiny compared to Google
– But growth is real, 10x+ in 4 years is serious momentum
– Brands are already testing sponsored answers and product placements
– Agencies will need to rethink how they structure, optimize, and measure in non-traditional SERPs
Link: https://lnkd.in/eEwkuyQP
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Thanks for sharing Arpan Banerjee
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