Starting March 11, 2024 Google will roll out a permanent change that automatically pauses ad groups that were created at least 13 months ago and have not had impressions in the past 13 months.
Google’s Auto-Pause for Ad Groups
Starting March 11, 2024 Google will roll out a permanent change that automatically pauses ad groups that were created at least 13 months ago and have not had impressions in the past 13 months.