It lets merchants submit warranty information for Shopping ads and free listings.
Here’s what to know:
→ You can add warranty information to your product feed now.
→ Google says it will start displaying this information in ads and free listings later in 2026.
→ The attribute is optional in Merchant Center.
The update supports Québec’s Bill 29, which requires merchants selling certain new electronics and household appliances to consumers in Québec to display the legal warranty duration near the price, including in digital ads.
Using Google’s attribute is optional. Meeting applicable legal disclosure requirements remains the merchant’s responsibility, including across product data and website disclosures.
If you sell affected products in Québec, review your product feed and product pages together to make sure the required warranty information is covered.
