
You can target job titles and company data on streaming TV, bought through DV360 instead of LinkedIn's own Campaign Manager.
LinkedIn packages the audience into a private marketplace deal. You get a Deal ID and activate it in your DSP.
Watch out: LinkedIn's public setup guide still only lists The Trade Desk and Amazon, and its iSpot reach verification is documented for The Trade Desk only. Ask your rep to confirm DV360 eligibility, costs and which reach and brand-lift reports are included.
Via Search Engine Watch, who cite AdExchanger.


