Overlay on videos

Google Ads is introducing a new “Overlay on videos” feature for Demand Gen campaigns. This allows Google to automatically add text from your ad assets on top of videos.

The feature appears to be enabled by default, so check your campaigns if you want to avoid automatic text overlays. You can disable it in the video optimization settings.

In the EU, ads edited with AI will also receive an AI label.

Thanks for sharing Hana Kobzová & Gert Jan van Egmond.

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