Google Ads has enhanced its Overview page with video impressions and performance insights by funnel stage, helping advertisers better understand the customer journey and campaign effectiveness.
Video impressions: Conversion paths now include video impressions, not just views, showing their impact earlier in the customer journey.
Performance by stage: A new card organizes campaign metrics into awareness, consideration, and action stages.
Expanded metrics: Includes impressions, CPM, frequency, views, video completion rate, and conversion insights.
Lift measurement: Supports Brand Lift, Search Lift, and Conversion Lift studies when configured.
Limitation: Video impressions only include web conversions, excluding GA4-imported conversions.
Thanks for sharing Hana Kobzová.
