Google Ads has introduced commerce audience sharing, allowing retailers and marketplaces to securely share first-party audience data with advertising partners, including brands and sellers.
Audience sharing: Retailers can share customer segments with eligible advertising partners.
Setup: Requires linking Google Ads with the commerce partner’s Google Merchant Center and data sharing account.
Eligibility: Shared audiences are available only for eligible commerce media network campaigns.
Insights: Retailers gain access to performance metrics, while advertisers can view audience details and conversion data.
Thanks for sharing Hana Kobzová.
