Google Ads appears to be testing a more aggressive budget recommendation feature that ties budget changes directly to forecasted conversion value.
When advertisers reduce a campaign’s daily budget, Google may show projected weekly conversion value declines, “limited by budget” warnings, and prompts to increase spending to reach the forecast.
PPC specialist Thomas Eccel highlighted the feature on LinkedIn, calling it intrusive and frustrating because advertisers may have legitimate reasons to lower budgets.
He also noted that the warning can continue to appear in the campaign’s budget settings afterward.
