Google has expanded Demand Gen campaigns to support multiple conversion optimization goals, giving advertisers more flexibility in how campaigns are optimized and measured.
Advertisers can now select several goals within a single campaign, including lead form submissions, contacts, engagements, and YouTube follow-on views. Each goal can be enabled separately and managed through a new “Add goal” option in the campaign interface.
This update makes it easier to optimize Demand Gen campaigns around multiple business outcomes at once, helping advertisers better align campaign performance with their broader marketing objectives.
Source: Hana Kobzová
