ACA and broad match will automatically transition to AI Max
Starting 1 September 2026, Search campaigns using Automatically Created Assets (ACA) and/or the campaign-level broad match setting will automatically be upgraded to AI Max.
What’s changing?
🔹 Campaigns using ACA will have search term matching and text customisation enabled by default.
🔹 Campaigns using campaign-level broad match will have search term matching enabled by default.
🔹 The new settings will be configured to closely mirror the current campaign setup.
Google recommends switching to AI Max in advance. This gives advertisers more control over their campaign settings and helps avoid unexpected changes during the automatic migration.
Review your Search campaigns, look for the upgrade banner in Google Ads, and decide whether to enable AI Max now.
To opt out of the automatic upgrade, disable the legacy features before the migration takes place.
