Google has expanded AI Max for Search reporting guidance and confirmed that Dynamic Search Ads campaigns will begin automatically upgrading to AI Max in February 2027.
The updated documentation adds reporting for search terms and landing pages, including options to exclude poor performers, and advises advertisers to prioritize conversion goals and intent-based targeting while avoiding excessive negative keywords.
Free. Read by 125K+ marketers every week.
Subscribe for freeThey sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded. What Google accepts: custom static HTML5. AMPHTML.…
Spotted by Hana Kobzová, via PPC News Feed
You find it under Tools > Translation. What it can translate: Text assets: headlines, descriptions, sitelinks and callouts. Keywords. Images: AI swaps the text on the image and adds the…
Spotted by Jyll Saskin Gales, via Barry Schwartz
They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…
Via Search Engine Land
