Starting June 29 Microsoft Ads is going to collect more data through its Universal Event Tracking Tag.
This data will be showed on the UET Insights dashboard.
The new data signals will be:
– Page latencies
– Click and scroll interactions
– Purchase cart details
– Cart abandonment details
– Browser-based signals
– JavaScript errors.
![](https://adriaan-dekker.nl/wp-content/uploads/2023/05/1685372049924-819x1024.jpeg)