A leaked internal doc shows Google is preparing to roll out ads directly inside its AI-powered search experience with a major push ahead of Q4.
This is not just a new placement. It’s a full shift in how paid visibility works.
Unlike classic keyword search, AI Mode ads will be selected based on full conversation context not just the user’s initial query.
If your brand is running Performance Max or AI Max for Search, you’re eligible to appear in these new placements.
Found by: Glenn Gabe, Ad Age & Barry Schwartz
