It’s about explaining it.
When a key metric drops (CR, AOV, LTV), your first instinct is often to report it.
But unless you explain why, nothing will change.
Here’s the 6-step framework to turn drops into insight:
1. Make sure the drop is real
2. Break the metric into drivers
3. Look at the trend of each driver
4. Break down the affecting metric
5. Compare segments
6. Turn findings into hypotheses
📌 Save this, start explaining (not just observing) drops.
Thanks for sharing this Dmitry Nekrasov.
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