Brainlabs has done a study on broad match with AAR.
In the picture you see a clear uplift in conversions but keep in mind that the CPA also increased with 37%.
![](https://adriaan-dekker.nl/wp-content/uploads/2023/04/1682241766241-1024x978.jpeg)
Brainlabs has done a study on broad match with AAR.
In the picture you see a clear uplift in conversions but keep in mind that the CPA also increased with 37%.