As of 16 September 2024: When Google’s clients and partners use Google’s ad services, Google will, in some cases, rely on the Swiss-U.S. Data Privacy Framework for transferring personal information from Switzerland to the US.
Additionally, Google will rely on the UK Extension to the EU-U.S. Data Privacy Framework for transferring personal information from the UK to the US.
Since 1 September 2023:
Google has already, in certain cases, relied on the EU-U.S. Data Privacy Framework for transferring personal information from the EU to the US.
No action is required:
You do not need to take any action for Google to use these new legal frameworks. Google handles this process on your behalf.
Google is using international privacy frameworks to ensure that data transfers between countries are conducted in a legally compliant manner.
