Yet we spend 92% of our budget on the 5% who are.
– 90% of vendors who made the shortlist were already in the buyer’s mind before they started looking.
– 81% of purchases go to the brand buyers thought of first.
– But only 8% of the spend goes toward brand building.
Something doesn’t add up.
If you want to win tomorrow, start showing up before your buyers are ready, not just when you need the sale.
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Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
