April 30, 2026

You can now preview promotions in Merchant Center!

Menachem Ani Ⓜ️ discovered that you can now preview your negative keywords!

Saw this insight from Natasha Kaurra, and it highlights a major shift happening inside Google Ads. Google is now introducing the ability to “connect a data source” directly to your Google tag and this is bigger than it seems. We’re moving beyond basic conversion tracking (form fills, calls) toward deeper first-party data integration , think

Powerful Roles of Google Ads vs Meta Ads: Google Ads (Intent Platform) Capture Existing Demand Reach users actively searching High purchase intent Strong conversion rates Keyword Targeting Exact search queries Control over match types Demand harvesting Shopping & Performance Max Show products to ready-to-buy users Optimize for revenue & ROAS Scalable ecommerce growth Local &

Stop Optimizing Campaigns in Isolation Start Thinking in Portfolios Many advertisers still manage campaigns individually… But smart growth comes from using Portfolio Bid Strategies. When campaigns share data, automation becomes stronger, learning becomes faster, and performance becomes more stable. Here’s why portfolio bidding matters: ✅ Combines data across campaigns → Stronger signals & faster optimization✅

Sitelinks. Here’s the difference between bad, better, and high-converting sitelinks 👇 ❌ BAD SITELINKS Home | About Us | Services | Contact These are just your website navigation. They don’t give users a reason to click. 🟡 BETTER SITELINKS SEO Services | PPC Management | Case Studies | Pricing More specific. Better. But still focused

Few focus on making sure those conversions are counted correctly. If you track purchases in Google Ads without using a transaction ID, your data may be wrong. Here’s why. When a customer completes a purchase, they land on the confirmation page where the conversion tag fires. But users often: Reload the pageBookmark the pageReturn laterTrigger

After 10+ years managing campaigns, one thing is clear: Most accounts don’t fail because of budget. They fail because of bad tracking, mixed signals, and weak structure. Fix these 9 things, and performance changes fast: 0. Fix your conversion tracking (non-negotiable) If your tracking is wrong, everything else breaks. → 1 primary conversion per campaign→

A new report suggests the company is missing its own revenue and user growth targets raising real questions about whether it can sustain the massive spending needed to power the AI boom. We’re talking hundreds of billions in commitments: – Oracle: $300B compute deal– Nvidia: billions in backing– Amazon: expanded $100B+ partnership– Microsoft: $13B+ invested

Most advertisers try to scale Google Ads by increasing budget. That’s usually where ROAS drops. Here’s what actually worked instead. A client wanted to scale spend without sacrificing performance. Inside their Performance Max campaign, the problem was clear: A few products generated most of the revenue. Most products barely received impressions or clicks. Budget was