April 13, 2026

And a lot of people have it on 😭 I’m talking about optimized targeting This future is going beyond your targeting setting… This is something you do not want if you remarket your audience! How to check if Google messed up your campaign? Yes I’m talking about messed up because this future is on by […]

Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.” Google’s more like, Nah, if they didn’t click, it doesn’t count (unless it’s Display or YouTube). Here’s the deal: Facebook Ads: Tracks VTAs. Super generous. Even modeled data fills in gaps post-iOS 14. Great for

Here’s the real breakdown: Meta Ads Meta can spend up to 175% of your daily budget on high-performance days, but no worries they keep the weekly spend in check. Over a calendar week (Sunday to Saturday), your total spend won’t exceed 7x your daily budget. Example: If your daily budget is €100, Meta might spend

Want better results from ChatGPT? Use this simple formula to craft effective prompts every time: Context – Set the scene. Example: “You’re a tech-savvy content writer with a passion for engaging storytelling.” Task – Define the goal. Example: “Write a friendly, informative LinkedIn post about productivity tips.” Instruct – Explain the process. Example: “Create a

Arpan Banerjee discovered that Google product rating is now showing on YouTube Shorts!

ChatGPT has memory but most people aren’t using it right. If you want smarter, faster, more relevant answers, don’t just type “Remember me or my tone” Instead, try this: ❌ Bad prompt:“Remember me.” ✅ Better prompt:“Remember that I’m a digital marketer.” 🏆 Best prompt:“Remember that I’m a B2B marketer focused on SaaS lead gen. I

Google Ads News Merchant API Arpan Banerjee just texted me that the Merchant API is coming to Google Ads scripts starting April 22, 2026! 90 Seconds YouTube 90-second unskippable ads on TVs spotted Planner Performance Planner no longer supports planning for Display and Video campaigns, or plans that involve metrics based on impression share. Australia

Google Ads news week 15 sponsored by ProfitMetrics.io: Conversion option: https://lnkd.in/eqwh4qePCopy & Edit: https://lnkd.in/eFrsYtCeGoogle Advertising and Measurement Developers Hub: https://lnkd.in/euHFA4XvCopy text: https://lnkd.in/e6fvtHAJImage tab ads: https://lnkd.in/ekMFn-nhLocation assets: https://lnkd.in/e2W9tf3uNew GA4 Report: https://lnkd.in/e_fdxgsHAdjustment enhanced conversion switch: https://lnkd.in/et73Rtp8Australia update: https://lnkd.in/e8V_evxtNew consent card: https://lnkd.in/e6PYEsD4New Meta template: https://lnkd.in/eQH4QuxrResults tab: https://lnkd.in/edrP-mYsUCP Drop: https://lnkd.in/ePcu6YgyHealthcare and medicines policy: https://lnkd.in/eSdv3sqaNew Zealand update: https://lnkd.in/eycYsm4BAustralia: https://lnkd.in/e4V4mBK7Performance planner

A classic strategy to start testing with.