A year ago, at an internal Meta meeting, Zuckerberg described a future where businesses would no longer need ad creatives, agencies, or even targeting input. Just upload a product, link your bank account, and Meta’s AI handles everything. He called it “infinite creative.” 👉 Meta’s AI generates the ads👉 Meta decides who sees them👉 Meta […]
Zuckerberg declared war on the ad industry Read More »
At Shoptalk, they rolled out native affiliate tools across Facebook and Instagram. Creators can tag products → users buy in-app → creators earn commission. No links. No drop-off. Fully native. Just like TikTok Shop.
Meta just closed the loop on social commerce Read More »
Arpan Banerjee discovered that in the ad setup Google now gives the option to chat with ad advisor
Chat with ad advisor Read More »
In 2018, Uber’s US & Canada Rider Performance Marketing Analytics team discovered that week-over-week CAC fluctuations were driven by seasonality, not Meta ads. A market penetration analysis revealed high urban saturation, strong brand awareness, and entrenched consumer preferences, leading to a bold hypothesis: Meta ads weren’t incremental. To test this, Uber went dark on Meta
Uber Turned Off Meta Ads, Saw No Impact, and Saved $35M Read More »
Axel Falck 🧙♂️ discovered that Google has added a timeline chart to Pmax channel report
A timeline chart in Pmax channel report Read More »
Not always. Dmitry Nekrasov made a cheat sheet for metrics that sound good, but actually mislead. – Some hide problems.– Some look fine, but slow you down.– Some give you zero actionable signal. Here’s what you’ll find inside: → Metrics that create false confidence(like ROAS or blended CAC) → Metrics that seem useful, but lack
“ROAS is high, so we’re good” Read More »
largely fueled by the popularity of Claude, which now makes up about 70% of U.S. business spending on AI chat subscriptions. Growth accelerated after Anthropic cut ties with a U.S. defense entity, triggering backlash against OpenAI (“QuitGPT”) and boosting Claude’s app downloads to No. 1. The big question is whether this momentum can help Anthropic
Anthropic’s revenue has surged from $7B to over $19B Read More »
Most people think GA4 is simple: 👉 Collect data → Read reports → Understand users. But in 2026, GA4 is much more than dashboards and traffic charts. It’s a full growth intelligence platform. Here’s what actually matters 👇 🔐 Privacy & complianceConsent mode, data retention strategy, anonymization measurement now starts with trust. 📊 Event-based trackingCustom
How people see GA4 in 2026 Read More »
In 2022, Swedish fintech giant Klarna laid off 700 employees, replacing many roles with AI systems. The move was widely praised as a bold step toward an AI-first future. Fast forward to 2024–2025, and the story has taken a surprising turn.Customer complaints surged. Satisfaction dropped. And automated support struggled with the kinds of problems that
When AI replaces humans… sometimes companies regret it Read More »
Here’s how Google’s AI Max workflow actually works ↓ AI Max is essentially a Performance Max-style upgrade for Search. But instead of optimising around keywords and ads, it optimises around intent, assets, and destinations. It’s built on four layers: Strategy & direction↳ Balance automation with control↳ Move from strict keywords to AI-driven search term matching↳
You can’t run AI Max like a normal Search campaign Read More »