April 1, 2026

Google Ads News LSA Problem Google Local Service Ads can be very expensive, sometimes costing hundreds of dollars per call or click. Normally, Google refunds advertisers for mistaken or invalid leads. However, marketing expert Anthony Higman reported a case where Google charged his client $400 for a call from an existing customer who clicked the […]

Google PMax Just Got a MAJOR Upgrade (New Exclusions + Reporting!) Link: https://lnkd.in/ePWN9zPx

Google Ads Editor bug: copying structured snippets between accounts keeps them linked. Changing the language in one can unexpectedly update the other. If you manage multiple accounts, this can cause inconsistencies. Credit: Tomasz Szpądrowski & Marcin Wsół and Hana Kobzová.

How We Increased ROAS +15% & Revenue +39% (PPC Case Study) Source: https://lnkd.in/ezcvrT-9

Most people think AI is just about getting answers. But the real shift is happening in how AI works with us. 👉 Claude Co-Work vs Claude Skills 🧠 Co-Work = AI as a thinking partner It collaborates with you, keeps context, and helps you plan, refine, and execute ideas step by step. ⚙️ Skills =

Speed beats sophistication. After experimenting with a dedicated “Shopping Research” model, OpenAI learned that users simply won’t wait minutes for product recommendations no matter how smart the system is. So the strategy is changing: → Less focus on standalone shopping models→ More focus on fast, seamless answers inside core ChatGPT→ More visual, intuitive experiences→ Pulling

1) PROMPT AUDIT (What’s working vs. failing) Start by reviewing how you’re currently using Claude: Vague prompts → weak outputs Overly long / unstructured prompts Missing context or examples Tasks Claude struggles with (logic gaps, hallucinations) 2) PROMPT STRUCTURE (Build a reliable system) Instead of random prompts, use a consistent structure: Framework: Context → Task

Most Google Ads accounts don’t fail because of budget. They fail due to structural issues, tracking problems, and wasted spend. Here’s the simple roadmap we use to scale profitably: 🔍 1. Campaign Audit Identify what’s working vs. wasting spend• High CPA keywords• Low CTR ads• Weak landing pages• Search terms report = goldmine 🧠 2.

Bob Meijer discovered that Google Ads experiments now have an auto-apply setting!

Watch out: AI can get your Meta Ads account banned. It sounds efficient to automate creatives, targeting, and budgets. But platforms like Meta can flag this as suspicious activity. Accounts can get shut down fast. No warning. No easy recovery. AI is powerful, but don’t hand over full control just yet. Thanks for sharing Saharsh