Asset Optimization with new layout
Google Ads has now introduced a redesigned Asset Optimization section for Demand Gen campaigns, with a more structured interface. Thanks for sharing Thomas Eccel
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March 15, 2026
ChatGPT has memory but most people aren’t using it right
If you want smarter, faster, more relevant answers, don’t just type “Remember me or my tone” Instead, try this: ❌ Bad prompt:“Remember me.” ✅ Better prompt:“Remember that I’m a digital marketer.” 🏆 Best prompt:“Remember that I’m a B2B marketer focused on SaaS lead gen. I prefer concise answers, and I work mostly in Google Ads.”
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Build a profitable Google Ads system
BUILD A PROFITABLE GOOGLE ADS SYSTEM The exact 4-step setup I use to launch and fix Google Ads accounts for growth-focused teams and agencies. THE FOUNDATION (STRUCTURE + INTENT) → Build campaigns only when different settings are required→Structure ad groups strictly by service→ Map keywords and search intent to real business offerings→ Define funnel stage
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Build a profitable Meta Ads System in 1 week
In 2026, performance is no longer about “finding the right interests.” It’s about feeding the algorithm the right signals. After auditing and restructuring multiple accounts, the pattern is clear: • Weak event prioritisation• Pixel-only tracking (no proper CAPI depth)• Creative testing without structured signal analysis• Scaling before data velocity is stable So I rebuilt the
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Build a profitable LinkedIn authority system
The exact 4-step framework to grow visibility, authority, and inbound opportunities on LinkedIn. 1. THE FOUNDATION (POSITIONING + CLARITY) → Define your niche (who exactly you help)→ Clarify your core topics (3–5 repeatable content pillars)→ Optimize headline for outcome + credibility→ Rewrite About section around proof, transformation, and authority→ Align banner + featured section with
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Big news for Shopify merchants!
Shopify just announced that ChatGPT will soon power agentic storefronts, allowing shoppers to discover products and complete purchases directly inside ChatGPT. This new sales channel is expected to roll out by default, with merchants able to manage settings from their Shopify Admin. What this means New AI-driven discovery channelFrictionless in-chat purchasingPotential boost in reach &
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Pride is the enemy of learning
The moment we believe we already know enough, growth quietly stops. Learning requires something uncomfortable: 👉 admitting we don’t have all the answers👉 listening more than speaking👉 accepting feedback without defensiveness👉 being willing to be wrong The most successful professionals I’ve met aren’t the ones who know everything, they’re the ones who stay curious, ask
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If I had to start Google Ads again in 2026…
I wouldn’t run ads immediately. I’d first fix 5 things that most beginners completely ignore. In this video, I explain: • Why conversion tracking matters more than targeting• The real reason most Search campaigns fail early• What to set up BEFORE spending your first €100• When Smart Bidding actually starts working• Why scaling too fast
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Superdry’s Rise and Fall
Superdry, once one of Britain’s most popular fashion exports, shows how fast a hype-driven brand can lose its shine when fundamentals aren’t reinforced. The numbers: – In 2023, Superdry posted a £148 million loss.– In 2024, sales fell 23.5% to £219.8 million.– By mid-2024, the brand was delisted from the London Stock Exchange after years
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