March 14, 2026

While Nike fumbled cultural relevance, Adidas doubled down on its strengths and the results are showing. Adidas was struggling: — Yeezy controversy— Stalled U.S. growth— Losing Gen Z mindshare Then came the turnaround. Under CEO Bjørn Gulden (since 2023), Adidas made bold moves: — Rebuilt wholesale relationships— Refocused on performance and sport— Streamlined DTC without […]

One of the clearest brand strategy fails in recent memory. In 2020, John Donahoe became CEO and made big moves:— Push D2C harder— Cut wholesale— Centralize marketing— Go performance-first Covid made it look genius. Until it didn’t. Nike lost physical presence. Lost cultural relevance. And lost share to other competitors… Sundar Swaminathan broke it all

Most brands optimize paid media for ROAS. Smart brands optimize for POAS. ROAS tells you how much revenue you generate from ads. POAS tells you how much actual profit you keep. And that difference changes everything. A campaign can show a strong ROAS while quietly destroying margin through: • High COGS• Expensive shipping• Platform fees

How Humans Beat AI… Everyone was panicking. “AI will take your job.” “AI will replace creators.” “AI writes faster. Thinks faster. Works 24/7.” And for a moment… It felt true. Staring at the screen. Perfect sentences. Perfect structure. Perfect logic. But something was missing. No late-night failures. No embarrassing first attempts. No messy dreams. No

Here are 4 uncomfortable truths about ChatGPT in 2026 1️⃣ ChatGPT doesn’t replace thinking Shallow prompts create shallow results. 2️⃣ Most people use AI for speed, not leverage Writing faster emails and captions is useful. But real winners use AI to:• build systems• generate strategy• improve decisions• scale execution 3️⃣ Output is only as good

Hester Geerdink just send me this post from Chris Nightingale that Google is rolling out brand logo’s in shopping!

Most advertisers think Meta Ads stopped working. The uncomfortable truth? Meta Ads didn’t stop working. The easy profits did. Here are 4 uncomfortable truths about running Meta Ads in 2026: 1️⃣ Targeting is weaker than it used to bePrivacy updates and signal loss mean interest targeting is no longer sharp.Audiences are broader, noisier, and harder

Most businesses think Google Ads fails because of the platform. The uncomfortable truth? It usually fails because of strategy, expectations, and bad data.Here are 5 hard truths every advertiser learns (often after wasting money): 1️⃣ Most advertisers waste money at the beginningGoogle Ads has an expensive learning curve.Broad keywords, wrong bidding, and poor tracking can

In 2018, Uber’s US & Canada Rider Performance Marketing Analytics team discovered that week-over-week CAC fluctuations were driven by seasonality, not Meta ads. A market penetration analysis revealed high urban saturation, strong brand awareness, and entrenched consumer preferences, leading to a bold hypothesis: Meta ads weren’t incremental. To test this, Uber went dark on Meta