March 13, 2026

Google Ads Update: Financial Services Verification in Malaysia Google will introduce mandatory financial services verification for advertisers targeting Malaysia. Applications open: March 10, 2026Enforcement begins: April 14, 2026 Advertisers will need to: Get verified by Google’s compliance partner G2 Apply for Google Financial Services Verification This applies to services such as banking, credit and loans, […]

With ad blockers, iOS restrictions, and cookie limitations, a lot of valuable signals never reach MetaThat’s where Meta Signals Gateway comes in. It allows you to send first-party data directly from your server to Meta, improving signal quality and campaign performance. Key benefits: • More reliable conversion tracking• Stronger first-party data strategy• Better attribution and

Not because Google Ads doesn’t work. But because the setup is wrong. After auditing dozens of accounts, I noticed the same mistakes over and over. So I made a simple checklist 👇 How to set up a Google Ads campaign that actually gets conversions Key things most people miss: • Fixing conversion tracking first• Targeting

Starting March 2026, Google will update its Shopping Healthcare andMedicines Policy, ending the cross-border certification program that currently allows UK-based online pharmacies to advertise to users in Germany and Austria. Affected advertisers should review their account settings and targeting to stay compliant.

Most brands measure new customer acquisition the wrong way. They optimize for: NC-ROAS (New Customer Revenue on Ad Spend) Revenue from new customers ÷ Ad spend. Sounds logical. But there’s a problem 👇 It completely ignores costs like: • COGS• Shipping Which means you can scale campaigns that look profitable but actually lose money on

Most Google Ads accounts optimize for conversions… but they rarely separate new vs returning customers. That’s a mistake. Because the economics are completely different. New Customers • Higher CPA• Acquisition investment• Drives long-term growth Returning Customers • Lower CPA• Higher conversion rates• Higher lifetime value If you optimize campaigns without separating them, you can easily

Meta Ads Update: New “Location Fees” Starting July 2026 Meta has announced that additional location-based fees will be applied to ads delivered in certain countries starting 1 July 2026. These fees are meant to cover Digital Services Taxes (DST) and other regulatory costs imposed on Meta in specific jurisdictions. Important: The fee depends on where

Ice cream sales go up. Shark attacks go up. Does ice cream cause shark attacks? 🍦🦈 Of course not. Both increase because of a third factor: hot weather. When it’s warm, more people go to the beach buying ice cream and swimming in the ocean. The same mistake happens in marketing and data all the