But ROAS can be misleading. Two products can show the same ROAS while having completely different profitability. Example: Product A Price: $100Cost: $80Profit: $20Ad spend: $20ROAS = 5xPOAS = 1x (break-even) Product B Price: $100Cost: $60Profit: $40Ad spend: $20ROAS = 5xPOAS = 2x Same ROAS. Very different profit. The takeaway: • ROAS measures revenue from […]
Most marketers optimize for ROAS Read More »
Most people think running Google Ads is simple: 1️⃣ Create an ad2️⃣ Get clicks3️⃣ Make sales But anyone who actually manages Google Ads knows it’s much more complex than that. Behind every profitable account, there’s a system that includes: • Proper conversion tracking• Smart bidding strategies (tCPA / tROAS)• Search intent & keyword mapping• Audience
How People see Google Ads in 2026 Read More »
Not because what you’re doing is wrong But because what once worked has already taken you as far as it can. Staying consistent is powerful. Staying static is not. If the results have plateaued, the answer isn’t more effort. It’s a new approach, a new angle, a new decision.
At some point, you need to change things Read More »
Hana Kobzová discovered that A large recommendation card promoting AI Max is now appearing in the Recommendations tab in Google Ads.
AI max recommendation in the recommentations tab Read More »
In 2022, Swedish fintech giant Klarna laid off 700 employees, replacing many roles with AI systems. The move was widely praised as a bold step toward an AI-first future. Fast forward to 2024–2025, and the story has taken a surprising turn.Customer complaints surged. Satisfaction dropped. And automated support struggled with the kinds of problems that
When AI replaces humans… sometimes companies regret it Read More »
Another sentence that sounds reassuring… until you start looking state by state. In the U.S., regulation doesn’t move as one system. It moves as 50 different ones. What triggers compliance in one state might not exist in the next. Thresholds change. Definitions change. Deadlines change. And quietly, your risk profile changes with them. Most companies
