Google is making Shopping ads feel more local and that’s a big win for retailers with physical stores. Google is testing a new location label in Shopping ads that displays the merchant’s city or town directly above the product title. No new formats. No new setup. Just more local credibility built right into the ad. […]
Hana Kobzová & Vojtěch Audy discovered that Google has quietly expanded the Product Studio tool inside Merchant Center with three noteworthy enhancements to help merchants create and experiment with product visuals and creative assets more effectively: “Generated for You” suggestions Product Studio now uses AI to proactively analyze trends and suggest fresh creative ideas such
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A new set of hidden, pre-opted-in settings has been discovered in the Google Ads Location Manager. One of these is a duplicate of the existing Automated Location Assets option, but with expanded permissions. The new setting allows Google Ads to automatically use Google owned photos and videos, likely sourced from Google Maps or linked business
Google Ads API version 19 will be officially sunset on February 11, 2026. From that date onward, all requests made to v19 will fail, which means any scripts, tools, or integrations still relying on this version will stop functioning. To avoid disruptions, users must migrate to a newer API version before the sunset date. Although
Google Ads has launched a new bidding option for Android App campaigns that allows advertisers to explicitly optimize for view-through conversions (VTCs). This means advertisers can now optimize for app installs that occur after an ad is viewed, rather than clicked. Until now, view-through conversions existed only as a hidden signal within Google’s systems and
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Google has clarified how AI Max for Search decides which ads to show, and the explanation confirms a fundamental shift away from traditional keyword-based matching. Rather than relying purely on the literal search query a user submits, AI Max prioritizes inferred intent when determining ad eligibility. In practice, this means AI Max evaluates a broader
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Google has clarified how keyword match types work for ads that appear within AI Overviews, and the update changes how advertisers should think about search visibility in AI-driven results. The key point: exact match keywords are not eligible to show ads inside AI Overview responses. This clarification marks a shift from Google’s earlier communication. According
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