When These Big Brands Stopped Spending on Digital Ads… Nothing Happened
In an era obsessed with ROAS dashboards, attribution models, and performance marketing teams, the idea that paid media could be non-essential sounds like heresy. But that’s exactly what several of the world’s biggest brands found when they turned off digital ads, business didn’t change. Around 2017–2020, major advertisers, including P&G, JPMorgan Chase, eBay, and Uber, […]
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