They expect perfect output in one go. No context. No examples. No iteration. But AI isn’t a magic wand. It’s a collaborator. And just like with any team member, the quality of your brief defines the quality of the work. Here’s the process that works: 1. Start with a focused prompt including role, context, tone, […]
Most people are using ChatGPT the wrong way Read More »
What happens when a global brand stops thinking in campaigns and starts thinking in content engines? Unilever answered that in 2025. Their internal Gen AI Content Studio now produces thousands of ad-ready assets per week, many created without a camera. Here’s how. AI-powered content creation Unilever created digital twins of its products using Nvidia Omniverse.
How Unilever used AI to revolutionize influencer content and paid media in 2025 Read More »
In 2017, Chase Bank’s marketing team noticed rising concerns over brand safety and ad fraud as their display ads appeared on hundreds of thousands of websites. A performance audit revealed that while Chase’s ads ran on 400,000+ websites, their key brand and conversion metrics weren’t improving proportionally. Suspecting wasted impressions, Chase made a bold move:
Impact, and Boosted Efficiency Read More »
Getty claims Stability AI illegally trained Stable Diffusion on millions of Getty photos The lawsuit covers over 12 million copyrighted images At $150,000 per work, potential damages total $1.8 billion But this case goes way beyond the money. It could redefine how AI companies operate worldwide: 1. It challenges the idea that scraping the internet
Getty Images is suing Stability AI for up to $1.8 billion in damages Read More »
Google dropped a prompt engineering guide. Free to download. No paywall. No signup. Just pure AI knowledge. – Real-world examples– Step-by-step prompt tactics– Advanced patterns for coders (CoT, ReAct, ToT)– Learn how to write smarter & faster prompts Grab it here → https://lnkd.in/eqg3nMvv
Google Prompt Engineering Guide Read More »
Arpan Banerjee shared some tools you can use to pass data to Google Ads: 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠 & 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 – Easily track online conversions with tagging. 𝐃𝐚𝐭𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 – New solution for managing data from other platforms directly in Google Ads. 𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐥𝐢𝐜𝐤 𝐈𝐃 (𝐆𝐂𝐋𝐈𝐃) – Identify ad clicks and track campaign attributes effortlessly.
Ad quality in Google Ads reflects the user experience with your search ads and landing pages. It’s summarized in your Quality Score (rated 1–10), which helps identify areas to improve. Why Ad Quality Matters: Ad visibility: Poor quality ads may not show at all. Ad position: Higher quality increases your chances of appearing in top
A/B Test Pmax: https://lnkd.in/enQUHRsfDemand Gen update: https://lnkd.in/eRdgrPDVNo consent mode = No Microsoft Clarity: https://lnkd.in/eyYg6NQJSPN live: https://lnkd.in/ekW4MqHBGA4 Beta: https://lnkd.in/eVf9WFhhGoogle AI update: https://lnkd.in/eFhdXBn9New Loyalty Program for Merchants: https://lnkd.in/exMz7MFbYouTube update: https://lnkd.in/eDX5MSf7Exclude audiences shopping: https://lnkd.in/eFVq8_zCPolitical Ads: https://lnkd.in/e33C_aRvPolicy update: https://lnkd.in/eVU–NivVideo update: https://lnkd.in/eEPHkqagGoogle launches Commerce Media Suite in India: https://lnkd.in/efvkySNFGA4 Update: https://lnkd.in/egKjhSaV
Google Ads newsletter – week 35 Read More »
Google Ads News PMAX update Google Ads has released a major update: Performance Max Feed-only Asset Testing A/B Experiments are now live. Advertisers can now directly compare feed-only PMax campaigns against versions with added creative assets, giving real data on the impact of creatives. This update finally offers transparency into the role of assets in
Google Ads news – week 35 Read More »