June 29, 2025

Georgi Zayakov posted that YouTube is rolling out improvements to Analytics Advanced Mode in Studio, focusing on better usability and workflow efficiency. Key changes include:– New sidebar layout for easier access to breakdowns, metrics, and filters– Multi-metric selection to select/deselect multiple metrics at onceImproved filtering by title, video duration, and publish date; option to hide […]

ayan Prakash discovered that Google is testing with one big sponsored results label! No more sponsored labels for seperate ads in this example.

Google has introduced 1st Order Promotions (New Customer Promotions) for Shopping ads, allowing merchants to automatically offer exclusive discounts to first-time buyers directly within their paid listings. Why it matters: Key details: Check Google’s official setup guide for full implementation details.

Thomas Eccel, Just spotted something new in GA4 that might save your conversion tracking (literally): GA4 now gives you a Consent Signal Rating for each data stream. Yup, it rates how well you’ve implemented Consent Mode. And here’s why this matters: Google Ads is planning to block conversion tracking if your consent setup isn’t compliant.

With the rollout of Google’s AI Overviews (AIO), many brands and retailers are experiencing drops in organic search traffic. EMARKETER discovered that the CTR declined from 5.6 to 3.1.

Saquib Syed discovered that Google is testing with this new compact UI for segments.

🛰️ Yoann Ferrand discovered that Google appears to be reintroducing the “product status change” report within Google Merchant Center!

Google now auto-updates shipping time estimates using:→ Linked partner accounts (order tracking)→ Website data (scraped by Google) Opted out by default U.S. only (intl. opt-in possible) Found under: Products > Automatic Improvements Thanks for sharing Hana Kobzová!

B2B brands grow by linking their message to real buying situations called Category Entry Points (CEPs). These moments trigger a purchase (e.g. “We need new software after hiring 10 people”). Each extra CEP linked to your brand cuts churn risk. One study found that one additional CEP reduced defection by 5%. Example: If your brand

Arpan Banerjee discovered that Google Merchant seems to have updated its return policy’s product condition, where “slightly used” option is also given.