June 27, 2025

One of the clearest shifts in brand momentum in the fitness world. Gymshark was the name in gymwear. Viral on socials. Backed by top influencers. A unicorn. But by 2023, cracks appeared: — Influencers started leaving— Culture shifted faster than the brand— Legal disputes surfaced— Profit margins tightened And into the gap stepped YoungLA. YoungLA […]

Adidas quietly staged one of the biggest brand strategy comebacks in recent years. While Nike fumbled cultural relevance, Adidas doubled down on its strengths and the results are showing. Adidas was struggling: — Yeezy controversy— Stalled U.S. growth— Losing Gen Z mindshare Then came the turnaround. Under CEO Bjørn Gulden (since 2023), Adidas made bold

You’ve probably seen people mention n8n, but what is it exactly? n8n is a workflow automation tool that connects different apps and automates repetitive tasks. It works like this: – You define a trigger (for example, a new form submission)– Then you set up actions (like sending a Slack message or updating a Google Sheet)–

I posted about it a few weeks ago. But Dale W. Harrison added some context to it! So to begin, it’s not instant. The effects play out over time. When you start brand marketing, you impact the 5% of buyers who are in-market now. The other 95%? You’re building awareness that might pay off months

Dynamic Search Ads can be a great way to scale search campaigns by matching ads to website content. But they’re not always the right tool. Here’s when I don’t recommend using DSA: – Your website changes frequently (e.g., daily deals or flash sales)– Important content is gated (login required)– The site relies heavily on JavaScript,

Felix Mayo discovered this new campaign diagnostics for PMax!

Merchant Center changes: https://lnkd.in/e8SFueCYAI Max: https://lnkd.in/ebQe4MUxNew UI: https://lnkd.in/ehYnNNMwNew sitelink test: https://lnkd.in/eBe22F27WhatsApp is rolling out ads: https://lnkd.in/eUqBjAGQFeedback on videos: https://lnkd.in/e372Rk3BThree major Google updates for nonprofits: https://lnkd.in/epKymFWuOffline conversion change: https://lnkd.in/ewVCcQ6VNew Target CPC Bidding:https://lnkd.in/e28Mnz2hNew local update:https://lnkd.in/e28Mnz2hConversion update: https://lnkd.in/ep5TATTfColors in the Graphics: https://lnkd.in/eSUyvXbpGA4 – Measurement Protocol Device Data: https://lnkd.in/emnzMwFj New Google Ads Slider?: https://lnkd.in/eVc4C_-vNew Checkmark: https://lnkd.in/e9idaK7XD&V 360 update: https://lnkd.in/euisFwJpLooker

Google Ads news Merchant Center changes Emmanuel Flossie from FeedArmy Co., Ltd. discovered some big changes in the UI in Merchant Center! For more information on it, check his video. AI Max Emirhan Bayutmuş discovered the new search terms and landing pages from AI Max! Good to see more insights on this new feature:). Google

A study by OneLittleWeb shows AI chatbots grew 81% year-over-year, reaching 55.2 billion visits, but still only make up 3% of total search traffic. Search engines had 1.86 trillion visits, slightly down by 0.5%. ChatGPT leads among chatbots, while Google dominates search.

– Apparel: Brand + Gender + Product Type + Attributes (Color, Size, Material)– Consumable: Brand + Product Type + Attributes (Weight, Count)– Hard Goods: Brand + Product Type + Attributes (Size, Weight, Quantity)– Electronics: Brand + Attribute + Product Type + Model #– Seasonal: Occasion + Product Type + Attributes– Books: Title + Type +