June 23, 2025

Want to use the value bidding strategies from Google? Below you find which solution suits you.

Keywords What Ads is really about: Landing pages that turn clicks into conversions A good offer that makes people take action Compelling ad text that stops the scroll and drives engagement Keywords that target the right audience at the right time Tracking that optimizes performance and maximizes ROI Every time someone reduces Ads to just

Want to write better prompts? Check my new video! Link: https://lnkd.in/e4puSdTN

Google Ads is checking a new background checked label! Discovered by Barry Schwartz and Shameem Adhikarath!

No big message. Just a big thank you. To everyone who follows, comments, shares, or silently reads along I see you. I appreciate you. Let’s keep learning, testing, and having fun in this wild world of PPC!

The updated Ad group view now shows ads and keywords side-by-side in a single card! Discovered by Natasha Kaurra.

Anthony Higman discovered these new Emoji’s And “Reviews Mention” Callout On Local Services Ads!

So how do they segment them? Sundar Swaminathan broke it down: — Start with lifecycle stages— Add RFM (Recency, Frequency, Monetary)— Build MECE segments (no overlap, full coverage)— Personalize messaging by segment A customer on their 2nd trip is very different from one who took 20 rides last month. Uber knows this and acts on

Ehrenberg-Bass Institute: Narrow Targeting Hinders B2B Growth The Ehrenberg-Bass Institute’s research indicates that B2B marketers often focus narrowly on specific segments, assuming these are the most profitable. However, their analysis reveals that such narrow targeting can be counter-productive. It limits brand exposure and reduces the potential for growth, as it neglects the broader market of

Not transactional Ahrefs dug into the data, and it shows: People search But they don’t always buy (yet) But now? With product feeds coming in… That might shift When ChatGPT blends content with commerce % of transactional results will rise. Maybe fast Maybe slowly But it’s coming