If you really want to test yourself I can recommend to try a boxing match. I did my first one after a few years of training. The interesting part about it is that you get to know yourself a bit better. Some examples: how do I feel and react when I’m in a situation where […]
Lessons from my first box match Read More »
Back in 2017, Uber’s performance marketing team noticed something strange: turning off ad networks one by one had no effect on user acquisition. Kevin Frisch, then Head of Performance Marketing, began a bold test. First, he reduced spend by 10%. No change. Eventually, Uber shut off $100 million two-thirds of its mobile ad budget. The
Uber Cut $100M in Ad Spend and nothing happened? Read More »
One of the clearest brand strategy fails in recent memory. In 2020, John Donahoe became CEO and made big moves:— Push D2C harder— Cut wholesale— Centralize marketing— Go performance-first Covid made it look genius. Until it didn’t. Nike lost physical presence. Lost cultural relevance. And lost share to other competitors… Sundar Swaminathan broke it all
Nike wiped out $150B in value Read More »
Barry Schwartz discovered that AI mode is now rolling out for all users in the US!
AI mode rolling out in the US 🚨 Read More »
Disney claims Midjourney illegally trained its AI on copyrighted Disney contentThe lawsuit includes over 199 works At $150,000 per work, damages total $29,850,000 But this goes way beyond the money. This lawsuit could change how every AI company operates: It challenges the idea that scraping copyrighted content for training is “fair use.” If Disney wins,
BREAKING: Disney is suing Midjourney for $29 million Read More »
I can remember seeing this before. But I’m not sure. Spotted by Bilal Yasin.
Blue colours for big changes? Read More »
You get to design your day around you. Your energy. Your focus. Your rhythm. Not someone else’s schedule. Not a 9AM meeting that could’ve been an email. For me, that means going to the gym when it actually feels good. Not squeezing it in before or after work. Not dealing with peak hour crowds. Just
One of the best things about freelancing? Read More »
Lookers like Google are rolling out Data Manager for more users. This was discovered by Felix Mayo! Data manager is a new centralized hub within Google Ads that simplifies how you import and activate customer data. Instead of managing integrations across multiple tools, Data Manager lets you: – Import first-party data from external systems– Manage