June 13, 2025

New in Google Ads: “Maximized Final URL Assets” Report This new report shows: – Auto-generated ad headline– Final URL– Conversions & value– No extra columns or Google explanation. Only assets with conversions seem included. Discovered by Martin Röttgerding.

As of June 12, 2025, YouTube follow-on views optimization is now available in Demand Gen campaigns. This feature targets users likely to watch more videos from your YouTube channel after seeing an ad, helping boost organic engagement and retention. To activate, go to Conversions Summary > Engagements > Edit goal, and set YouTube follow-on views

Here’s how brands can join Link: https://lnkd.in/e4TgTsEW

Barry Schwartz & Darcy Burk discovered that Google is rolling out Pmax asset reporting!

YouTube just made it much easier to promote your content and boost visibility, especially if you’re active on Shorts or managing campaigns on mobile. What’s new: Promote feature is now live in the main Android app No need to go through Google Ads or YouTube Studio, creators can now launch Promote campaigns directly from the

Not transactional Ahrefs dug into the data, and it shows: People search But they don’t always buy (yet) But now? With product feeds coming in… That might shift When ChatGPT blends content with commerce % of transactional results will rise. Maybe fast Maybe slowly But it’s coming

Is this a new design for the column? Have not seen this before! What is different? The metrics, adjust section, and download section are on the right.

Google Discover has rolled out a subtle but significant change: article previews (the first paragraph) are now displayed above the headline in the feed. This design update offers more context before a user even clicks. It’s a shift toward readability, relevance, and more informed engagement. Why this matters for marketers: – Clearer previews = potentially

It appears that more people are now gaining access to brand control in Merchant Center. This update was discovered by Elmar Aga.