June 11, 2025

Microsoft has updated Performance Max (PMax) with better reporting, including asset-level insights, audience breakdowns, and search term data. New features include LinkedIn targeting (in pilot), dynamic conversion value rules, and a customer acquisition goal option. All Smart Shopping campaigns are now upgraded to PMax, and eligible Dynamic Search Ads can be migrated. Link: https://lnkd.in/e3TVXDuX

Interesting! The channel distribution has these functions where you can see search terms report and placements reports for YouTube and Display. Discovered by Emirhan Bayutmuş.

Not tomorrow. Now. If you want your ads to show up in: – AI Overviews– AI Mode Then here’s the deal: You have to run: – Performance Max– Broad match with Smart Bidding– DSA (Dynamic Search Ads)– Or the new AI Max campaign type The more Google moves toward AI-driven results, The less keywords matter,

From July 15, 2025, debt services ads will be allowed in Ireland, but advertisers must complete Google’s Financial Services verification and comply with local laws. Unverified ads won’t be shown.

Starting June 25, 2025, Google Ads will allow state-run lotteries in the UAE to advertise, but only if they’re licensed by the GCGRA and the advertiser obtains Google certification.

Looks like layoffs could come… Source: https://searchengineland.com/google-looking-to-downsize-search-and-ad-units-456886

According to Reuters, global ad spend on AI-powered search engines (like Perplexity and You.com) is expected to surge from $2B today to $26B by 2029. A few things to keep in mind: – These platforms are still tiny compared to Google– But growth is real, 10x+ in 4 years is serious momentum– Brands are already

1. Google Still Dominates, But Its Share Is Shrinking Google remains the clear leader in traditional search (over 90% user share), but AI tools are slowly gaining traction. DuckDuckGo users perform more searches per user than Bing, especially in Europe. Organic clicks remain dominant, though zero-click results are inching upward. 2. AI Search Is Growing,

Meta is moving all Shops from in-app checkout to website checkout. Customers will still browse products on Facebook and Instagram but they’ll now complete purchases on your own site. What’s changing: – No more checkout on Facebook/Instagram– You’ll handle the full post-purchase experience– Ads will track conversions on your site, not Meta’s– Reporting for checkout-related

Looks like Google is now testing with Ads at the bottom of the map! Discovered by Anthony Higman