Because not all growth is real growth. AOV growth feels like success.But it can hide real problems. Here are 9 common AOV scenarios:(and what they might really mean) AOV ↑ + Conversion rate ↓ → price push is backfiringAOV ↑ + Profit margin ↓ → heavy discountingAOV ↑ + LTV ↓ → one-time splurgesAOV ↑ […]
Higher AOV might mean you’re losing money Read More »
The AI Race: U.S. vs. China The Gap is Closing A recent visualization by Visual Capitalist, based on data from LMSYS’s Chatbot Arena, reveals a significant shift in AI model performance between the U.S. and China. From January 2024 to February 2025, the performance gap between top AI models from these nations narrowed dramatically from
U.S. vs. China The Gap is Closing Read More »
Example of the new Demand Gen placement posted by Arpan Banerjee!
New Demand Gen placement Read More »
Only if you use PMax, AI Max/broad, or DSA you can show up on AI overviews or AI Mode
Best practices for Ads in AI Overviews Read More »
Tinuiti discovered that Shein is Back in Google Shopping! Meanwhile, Amazon cut a lot of its budget.
Shein is back in Google Shopping! Read More »
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