Meta has introduced new tools to help advertisers optimize their campaigns based on the business outcomes they value most, such as profit, customer lifetime value, or high-margin sales. These enhancements aim to improve return on ad spend (ROAS) by aligning ad delivery with key business metrics. Profit Optimization via Conversions API: Advertisers can now send […]
Meta Unveils Profit-Focused Ad Tools Read More »
FTX, the bankrupt crypto exchange, has filed a $55M lawsuit against Neil Patel and his firms. – FTX claims it paid millions for marketing services that were subpar or never delivered– One $14.8M payment was for a consultant search that allegedly never happened– Patel is also accused of inflating service rates by up to 12x
FTX Sues Neil Patel for $55 Million Read More »
This new feature helps you generate more conversions from search terms you’re already eligible to show for, without altering your targeting or expanding your keyword reach. Performance Tradeoff: It bids more aggressively on search terms you’re eligible for but normally wouldn’t win. These newer, less-proven search categories may convert at lower efficiency than your top-performing
Smart Bidding Exploration Read More »
Security researchers have uncovered a method used by Meta (Facebook, Instagram) and Yandex to secretly track Android users’ browsing activity, even when using Incognito mode or VPNs 🤣 By exploiting a loophole in Android’s localhost communication system, both companies could link browsing behavior to user identities, bypassing cookies, permissions, and even private browsing protections. This
Android users tracked in Incognito mode, Meta & Yandex exposed 🚨 Read More »
