June 3, 2025

Google Analytics 360 now supports syncing custom dimensions and metrics between source properties and their subproperties via a new Property Syncing feature. This ensures consistent configuration across properties. Changes made in the source property automatically update in synced subproperties. Key points: – Applies to custom dimensions and metrics. Syncing is only possible for: – Newly […]

Google is rolling out significant updates across DV360, Campaign Manager 360, and Search Ads 360 this summer. These changes will impact reporting, API usage, and how advertisers structure their campaigns and measurement. Deprecations – Removal of Nielsen-related auto-tagging metrics (feature already deprecated in 2021)– YouTube Audience Attribute (YTAA) metrics and dimensions will be removedCross Campaign

YouTube has received the Media Rating Council (MRC)’s brand safety accreditation for in-stream ads for the fifth consecutive year. As the first streaming platform to earn this recognition in 2021, YouTube continues to meet rigorous industry standards. The accreditation confirms that YouTube’s inventory suitability tiers, Expanded, Standard, and Limited Mode provide brand-safe ad placements aligned

According to the WSJ, Meta is building a system where advertisers simply upload a product image and budget and AI handles everything else. Think: – Instant asset creation (image, video, copy)– Automated targeting across Meta platforms– Real-time personalization per user (even based on geolocation)– Budget recommendations + performance optimization– A “goal-based” model: you set the

Thomas Eccel discovered that custom segments can now show the estimated audience size.