Effective June 12, 2025, Google is introducing three updates to the Display & Video 360 API and Structured Data Files (SDFs), aligning them more closely with the Display & Video 360 platform. These updates may affect current integrations: YouTube & Partner Campaigns:Content category settings will no longer be editable at the line item level. Automated […]
June 2025 Changes to Display & Video 360 API and SDFs Read More »
Google has made two clarifying updates to its Personalized Advertising Policy regarding content directed at healthcare professionals: The Health Sensitive Interest category now explicitly excludes content aimed at healthcare professionals acting in their professional capacity. This change is effective immediately and does not alter the existing prohibition on targeting users based on sensitive health conditions.
Update to Personalized Advertising Policy (May 2025) Read More »
By 2029, nearly 1 in 7 search ad dollars will go to AI-powered search, according to eMarketer’s first forecast. While adoption is still early, spending is expected to grow exponentially reaching $25B in just 5 years.
1 in 7 search ad dollars to AI-powered search Read More »
Google has launched a new informational page introducing Video Ads Across Google Surfaces(announced during GML 2025). This new format blends video content with product information, creating an interactive and engaging ad experience across key Google platforms. Key Benefits Brand-Forward Storytelling: Share your brand values and showcase products through compelling video. Early Funnel Reach: Engage users
Video Ads in Search, Shopping & Image tab Read More »
